Antonella Ardizzone

Research Associate of Applied Economics at IULM (since 2008), where she teaches Competitive Analysis and Political Economy, Dr. Antonella Ardizzone is co-author of 2 books and of many papers published on (national and international) scientific Journals and books, and she usually participates in (national and international) academic conferences.
EDUCATION:
-PhD in Communication Economics, IULM University of Milan, Italy (2006)
-MSc in Economics and Business - Markets & Organizations, Erasmus University, Rotterdam, The Netherlands (2004)
ACADEMIC & WORK EXPERIENCE:
Research Associate of Applied Economics (since Oct. 2008), IULM (Milan)
Professor of Competitive Analysis at IULM (since 2011)
Professor of Economics and Data Analysis in several Master Courses (since 2011)
Professor of Political Economy, Scuola Superiore Mediatori Linguistici Carlo Bo (Milan) (since 2015)
Professor of Principles of Business, Istituto Marangoni, Milan (since 2018)
Visiting Professor, Ithaca College, New York, US (Oct 2013- Feb 2014)
DATA ANALYSIS SOFTWARE: SPSS, JMP, STATA (basic), EViews (basic)
LANGUAGES: Italian (mother tongue), English (fluent), French

CURRENT POSITION:

Research Associate of Applied Economics (since Oct. 2008)

RESEARCH LINES:

Industrial Economics, Cultural and Creative Industries, Media and Music Markets, Experimental Economics

DISCIPLINARY GROUP:

Settore Scientifico Disciplinare: SECS-P/06 Economia Applicata
Settore concorsuale 13/A4

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

- PAPERS IN REFERRED JOURNALS:

Ardizzone Antonella, Valeria Faralla, Marco Novarese, (2019) "Children’s organic fruit nectar satisfaction: an experimental economics approach", British Food Journal, https://doi.org/10.1108/BFJ-10-2018-0674

Faralla V., Novarese M., Ardizzone A. (2017), Framing Effects in Intertemporal Choice: A Nudge Experiment, Journal of Behavioral and Experimental Economics, 71, 13-25.

Ardizzone A. and A. Zorloni (2016), “The Winner-Take-All Contemporary Art Market: Why Andy Warhol and Gerhard Richter are so Expensive”, Creative Industries Journal, Volume 9, Issue 1.

Ardizzone A. and A. Mortara (2014), Are Daily Deals a Way to Cope with the Crisis?, Kultura I Edukacja, pp.105-12, 1ISSN:1230-266X (6) DOI:10.15804/kie.2014.06.06

Ardizzone A. and A. Mortara (2014), Consumers' Motivations and Daily Deal Promotions, The Qualitative Report, Vol. 19, 31.

Ardizzone A. and A. Mortara (2013), Resistere alla crisi: nuovi modi di consumare on-line (Resist to the crisis: new ways of on-line consumption), Sociologia del Lavoro, 128

Ardizzone A. (2013), Un distretto musicale (A music district), Tafter Journal, n. 55, January.

Ardizzone A. (2012), I distretti produttivi italiani dell’industria musicale (The Italian productive districts of the music industry), L’Industria, vol. 33/4

Ardizzone A. (2012), Filiera dell’industria musicale e nuovi modelli di business in Italia (Supply chain of the music industry and new business models in Italy), Tafter Journal n. 51, September.

Ardizzone A. and L. Barbarito (2010), Il settore musicale in Italia (The music sector in Italy), L'Industria, pp. 423-458

- BOOK:

Ardizzone A. and L. Barbarito (2012), Economia della musica in Italia Rapporto 2010 (Economy of Music in Italy), Edizioni Unicopli

- BOOK CHAPTERS:

Ardizzone A., Zorloni A. (2016), “Celebrity Effect in the Contemporary Art Market”, in Zorloni A. (edited by), Art Wealth Management. Managing Private Art Collections, Springer, Heidelberg.

Ardizzone A. and A. Mortara (2013), Daily deal promotions: an explorative research on consumers’ motivations in Italy, in Bonin G. A. and Pasadeos Y. (edited by), Media research: learning from the past, strategies for the future, Athens Institute for Education and Research, ATINER, Greece, Athens, ISBN: 978-960-9549-46-2, pp. 207-220

Ardizzone A. (2013), Supply chain music industry and changing business models in Italy, in Bonin G. A. and Pasadeos Y. (edited by), Media research: learning from the past, strategies for the future, Athens Institute for Education and Research, ATINER, Greece, Athens, ISBN: 978-960-9549-46-2, pp. 221-234

Ardizzone A., Il settore televisivo italiano tra regolamentazione, pubblicità e tecnologia (The television sector in Italy between regulation, advertising and technology), in L. Barbarito (edited by), “I mercati dei media”, CUESP-IULM, 2011

Ardizzone A., Music piracy: recording companies against p2p networks, in Yorgo Pasadeos (edited by), “Advances in Communication and Mass Media Research”, ATINER, 2010

Ardizzone A. and G.B. Ramello, Diritto d’autore e mercato: effetti economici, rilievi critici e novità nell’era digitale (Copyright and market: economic effects, critical notes and newnesses in the digital era), in U. Pagallo (a cura di), “Copyright Digitale - L’impatto delle nuove tecnologie tra economia e diritto”, Giappichelli Editore, 2009

Ardizzone A., Il settore alimentare: struttura ed evoluzione (The food sector: structure and evolution), in A.A.V.V., “Osservatorio sui Consumi Alimentari, Position Book: Assetti di filiera, comunicazione e consumi alimentari”, Cuesp IULM, Milano, 2008

Ardizzone A., Possibilità di sfruttamento commerciale delle licenze open source e open content (Economic exploitation of Open Source and Open Content Licences), in L. Barbarito (edited by), Economia dell'open source, Pearson Paravia, 2008

Ardizzone A. and G. B. Ramello, Musica Registrata (Recorded Music), Istituto di Economia dei Media Fondazione Rosselli (edited by), “L’industria della comunicazione in Italia – Decimo Rapporto IEM”, Guerini e Associati, 2007

Ardizzone A. and G. B. Ramello, L'industria della produzione di musica registrata (The recorded music production market), Istituto di Economia dei Media Fondazione Rosselli (edited by), “L’industria della comunicazione in Italia – Decimo Rapporto IEM”, Guerini e Associati, 2007

Ardizzone A. and G. B. Ramello, Musica Registrata (Recorded Music), Istituto di Economia dei Media Fondazione Rosselli (edited by), “L’industria della comunicazione in Italia – Nono Rapporto IEM”, Guerini e Associati, 2006

Ardizzone A., Musica Registrata (Recorded Music) Istituto di Economia dei Media Fondazione Rosselli (edited by), “L’industria della comunicazione in Italia – Ottavo Rapporto IEM, Guerini e Associati, 2005

- WORKING PAPERS, RECENT WORKS AND OTHER PUBLICATIONS:

Sacco P. L., C. Caliandro, G. Tavano Blessi, G. Ferilli, A. Ardizzone, Il sistema delle Industrie Culturali e Creative in Lombardia: elementi per un nuovo modello di competitività territoriale (The system of Cultural and Creative Industries in Lombardy: elements for a new model of territorial competitiveness), Fondazione Università IULM, 2011

Ardizzone A., Incentives in a two tasks environment, Working Paper n. 21, Economic and Marketing Institute, IULM University, 2007

Ardizzone A., On influence of reputational concerns on joint decision making, Working Paper n. 19, Economic and Marketing Institute, IULM University, 2007

Ardizzone A., Mercato Discografico e Pirateria Online: Dati, Modelli e Analisi (Recording Industry: data, models and analysis), PhD Thesis, 2006

- REPORTS AND NON-ACADEMIC ARTICLES:

Ardizzone A. and L. Barbarito, Economia della musica in Italia, Rapporto 2010 (Economy of music in Italy – 2010 Report), Fondazione Università IULM, 2010

(http://www.fondazioneiulm.it/images/stories/Economia%20della%20musica%202010_WEB.pdf)

Ardizzone A. and L. Barbarito, Economia della musica in Italia, Rapporto 2009 (Economy of music in Italy – 2009 Report), Fondazione Università IULM, 2009

(http://www.fondazioneiulm.it/images/stories/Economia%20della%20musica%202009_11_24.pdf)

Ardizzone A. and L. Barbarito, Economia della musica in Italia - Rapporto 2008 (Economy of music in Italy – 2008 Report), Fondazione Università IULM, 2008

(http://www.fondazioneiulm.it/images/stories/file/Paper/Economia%20della%20musica.pdf)

Ardizzone A., Consumatori anziani e disabili: scenario attuale, prospettive future e strategie di comunicazione (Aged and disabled consumers: present scenario, future perspectives and communication strategies)

- CONFERENCE PRESENTATION AND PROCEEDINGS:

Ardizzone A. and A. Zorloni, Factors driving the contemporary art market, SIE, ottobre 2015 Napoli, Italy

Ardizzone A. and A. Mortara, Group buying as a way to cope with the crisis, European Sociology Association Conference, August 2013, Torino, Italy

Ardizzone A., Local clusters in creative industries: empirical investigation of the music industry supply chain in Italy, 10th World Media Economics & Management Conference, may 2012, Thessaloniki, Greece (under review)

Ardizzone, A., Supply Chain Music Industry and Changing Business Models in Italy, Athens: ATINER'S Conference Paper Series, No: MED2012-0078, 2012, ISSN 2241-2891

Ardizzone A. and A. Mortara, Daily Deal Promotions: An Explorative Research on Consumers’ Motivations in Italy, Athens: ATINER'S Conference Paper Series, No: MED2012-0078, 2012, ISSN 2241-2891

Ardizzone A. and A. Mortara, Social Shopping in Italy: an Explorative Research, (edited by) Gregory T. Papanikos, Communication & Mass Media Abstracts, Tenth Annual International Conference on Communication and Mass Media, May 2012, Athens, Greece, 2012, ISBN: 978-960-9549-81-3

Ardizzone A., Supply chain music industry analysis and new business models: insights from Italy, (edited by) Gregory T. Papanikos, Communication & Mass Media Abstracts, Tenth Annual International Conference on Communication and Mass Media, May 2012, Athens, Greece, 2012, ISBN: 978-960-9549-81-3

Ardizzone A., Network externalities, file sharing and digital music piracy, Workshop on the Law and Economics of Intellectual Property and Information Technology, LIUC Castellanza, Italy, July 2005.

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

COURSES 2021/2022

Master's Degree Course in Marketing, Consumption and Communication

- Competitive analysis (Gruppo 1)

- Competitive analysis (Gruppo 2)

COURSES 2020/2021

Master's Degree Course in Marketing, Consumption and Communication

- Competitive analysis (Gruppo 1)

- Competitive analysis (Gruppo 2)

COURSES 2019/2020

Master's Degree Course in Marketing, Consumption and Communication

- Analysis competitive

COURSES 2018/2019

Master's Degree Course in Marketing, Consumption and Communication

- Analysis competitive

COURSES 2017/2018

Master's Degree Course in Marketing, Consumption and A-L Communication

- Competitive analysis

Master's Degree Course in Marketing, Consumer Affairs and Communication M-Z

- Competitive analysis

Master's Degree Course in Communication, Media and Advertising

— Political economy

COURSES 2016/2017

Master's Degree Course in Marketing, Consumption and A-L Communication

- Competitive analysis

Master's Degree Course in Marketing, Consumer Affairs and Communication M-Z

- Competitive analysis

COURSES 2015/2016

Master's Degree Course in Marketing, Consumption and Communication (Retail Management)

- Competitive analysis

Master's Degree in Marketing, Consumption and Communication (Address: Brand Management)

- Competitive analysis

COURSES 2014/2015

Master's Degree in Marketing, Consumption and Communication (Retail Management)

- Economy of the sectors

Master's Degree in Marketing, Consumption and Communication (Address: Brand Management)

- Economy of the sectors

COURSES 2013/2014

Master's Degree Course in Marketing, Consumption and Communication - specialising in Retail Management

- Economy of the sectors

Master's degree course in Marketing, Consumer Affairs and Communication - specialising in brand management

- Sector economics

COURSES 2012/2013

Master's degree course in Marketing, Consumer Affairs and Communication - specialising in retail management

- Economy of the sectors

Master's Degree in Marketing, Consumption and Communication - specialising in brand management

- Economy of the sectors

COURSES 2011/2012

Master's Degree Course in Marketing, Consumption and Communication

- Economy of the sectors