Damiano Zennaro

Professional Summary
Experienced purpose-driven, cross functional team leader with a robust background in project and change management with a focus on driving organizational change as part of (large) structural and digital transformations; extensive expertise in revenue management and in developing and implementing commercial strategies in the hospitality industry.

Professional Experience

• Founder, DZ Consulting

  April 2022 – Present

  Partnering with clients on strategic projects providing direction, oversight and expert revenue management and commercial leadership for the development, implementation and review of revenue and commercial strategies with a focus on hospitality industry.

  As an Accredited Change Professional (Specialist) with Change Management Institute (CMI), advising and supporting organizations in sustainable transformational change to successfully navigate through critical business challenges and address complex issues.

• Principal Industry Consultant Global, IDeaS Revenue Solutions

  March 2019 – March 2022

  Advising clients at global level on strategic projects such as sustainable transformational change, commercial restructuring, education and strategic people development, guided by a solid understanding of the client’s business, markets and industry.

• Director, Revenue Management for Hire Europe (RMH), IHG

  May 2013 – May 2018

  Leading the remote European Revenue Management for Hire team (30+ highly professional revenue management consultants in 6 different countries) supporting 150+ hotels in Europe.

  Leading and developing the team in strategic consulting with assigned hotels in revenue/yield strategies including pricing (strategies), demand analysis, yield management and business mix optimization.

• Regional Director, Hotel Performance Support Southern and Western Europe, IHG

  January 2009 – April 2013

  Building and leading the Hotel Performance team in Southern Europe (ca. 250 hotels, 20K rooms) by acting as the primary business partner to franchisees – GMs and owners. Through hotel strategic consulting, manage all areas of hotel performance support for hotels in assigned region, including support on how to maximize revenue generation from the system and ensuring that brand values are fully reflected in the hotel’s operations.

• Area Revenue Manager - Spain/Portugal & Italy, IHG

  September 2006 – December 2008

  Overseeing revenue strategies for multiple hotels, achieving significant performance improvements.

Education

• Master of Arts, Universiteit van Amsterdam

  1993 – 1997 (Cum Laude)

• High School Diploma in Tourism, Venice

  1985 – 1990

Certifications & Courses

• Accredited Change Management Specialist (CMI)
• Accredited Coach Training Program (ICF)
• IHG Leadership Programme (Ashridge)

Languages

• Native: Italian
• Fluent: English, Dutch and French
• Proficient: Spanish

Additional Roles

• Guest Professor, IULM University, Milan (2012 – Present)

  Leading the Revenue Management specialization within the Master in Tourism and Hospitality

MAIN AREAS OF SCIENTIFIC INTEREST:

Project and Change Management, Business Strategies, Revenue Management, Pricing Strategies, Team Leadearship.

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