Born in Brescia, in 2006 he graduates in Computer Science at the University of Milan.
Passionate about Statistics, Advertising and Multimedia, he starts his career at the Musical Research Institute of Paris (IRCAM), where he works on several European projects in the field of Music Information Retrieval (MIR), applying Machine and Statistical Learning methods to the classification of audio and musical material.
Since 2012, he realizes, together with several agencies, digital, data-driven campaigns using the latest cutting-edge technologies in the fields of Artificial Intelligence, Natural Language Processing, Computer Vision.
In the last years, with a renewed interest in Digital Marketing and advertising, he joins some of the leading companies in the field of Customer Journey measurement, namely Beintoo (Quebiq) and Vodafone Italy, for which he’s been the Product Manager of their enterprise product Vodafone Analytics, based on telecommunications big data.
Since 2022, he works as a Nielsen Media consultant, in the Marketing Effectiveness department, with a special focus on the products related to the Marketing Mix, Multi-Touch Attribution and the measurement of the impact of the Digital Advertising Campaign.
MAIN AREAS OF SCIENTIFIC INTEREST
Statistics, Marketing, Big Data, Programming.
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