Neuhofer Barbara
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Barbara Neuhofer

Tenured teacher
Barbara Neuhofer

Department of Business, Law, Economics and Consumer Behaviour
Faculty of Arts, Fashion and Tourism
Barbara Neuhofer

Contacts

FH-Prof. Priv.-Doz. Dr. Barbara Neuhofer is a Professor of Experience Design at the Department Business & Tourism, Salzburg University of Applied Sciences, Austria. Barbara holds a PhD in management from Bournemouth University, UK (2015) and has completed her habilitation at the university in Innsbruck in business and management (2024). Before her current role, Barbara worked as a Lecturer at Bournemouth University. Barbara is a Visiting Lecturer at IULM University Milan, Italy and at IMC University of Applied Sciences Krems, Austria.

Barbara’s research focuses on the intersection of experience design, human transformation, and digital transformation. She researches, writes, and speaks about how we might use experience design to create and guide experiences that trigger human transformation. Barbara has published over 70 journal articles, book chapters and conference papers in the fields of services marketing, experience design, tourism, eTourism, digital transformation, and the sharing economy. Barbara is highly-cited and she ranks among the world’s top 2% of scientists in 2023.

Barbara is an international keynote speaker and has been invited to give talks at over 100 conferences and industry events around the globe, including a TEDx talk at TEDxBucharest 2019 on “The Global State of Awe”. As a certified Experience Designer and LEGO® SERIOUS PLAY® Facilitator, Barbara consults and trains start-ups, consulting firms, tourism organisations, and businesses with the mindset and skillset for experience design. Barbara has consulted the European Commission as the expert responsible for leading the digital transition of the Tourism Transition Pathway 2030.

For her academic achievements to date, Barbara has been recognised with more than twenty international prizes. She has won several journal and conference best paper awards, including the Electronic Markets Paper of the Year 2016 Award, the Services Industries Journal Paper of the Year 2019 Award, the 2nd Best Research Paper Award at the ENTER Conference 2020, and the Best Paper Award at THE INC Conference 2020. For her teaching excellence, Barbara has received the ‘You’re Brilliant Award’ at Bournemouth University in 2015 and 2016.

As part of her community service, Barbara has served on the Board of Directors of the International Federation for IT and Travel & Tourism (IFITT) from 2013-2017. Since 2021, Barbara has been a Founding Circle Member of the World Experience Organisation (WXO) and an Executive Committee Member of the Experience Research Society (EXPRESSO). Barbara has organised and chaired many international conferences, including summer schools, international academic conferences, and industry summits. Barbara serves as a reviewer on several editorial boards, has served as a reviewer, expert, and auditor on more than 50 journals, scientific committees, policy, accreditation and funding commissions.

MAIN AREAS OF SCIENTIFIC INTEREST

Barbara Neuhofer’s research focuses on the intersection of experience design, human transformation, and digital transformation.



Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

Neuhofer, B. and Dulbecco, M.L. (2024). The phases of self in transformative tourism experiences. Annals of Tourism Research.

Neuhofer, B. (2024b) Transformative Experience Integration: A Conceptual Analysis. The Service Industries Journal.

Dieteren, N. & Neuhofer, B. (2024b). Transformative Event Experiences: A Multi-Stakeholder Value Co-Creation And Co-Destruction Perspective. Event Management Journal.

Dieteren, N. & Neuhofer, B. (2024a). Transformative Experience: Exploring The Role of Experience Facilitators. The Service Industries Journal.

Neuhofer, B. (2024a) Positive tourism experiences for human transformation: A Horizon 2050 paper. Tourism Review.

Neuhofer, B., Celuch, K. & Rihova, I. (2024) The future of transformative events: An event leaders’ perspective. International Journal of Contemporary Hospitality Management.

Celuch, K. and Neuhofer, B. (2024) Transformative Event Experiences: A Visual In-Situ Study of Change. Current Issues in Tourism.

Chevtaeva, E., Neuhofer, B., Egger, R. and Rainoldi, M. (2024) Travel while working remotely: A topological data analysis of well-being in the remote work trips experience. Journal of Travel Research, 63(2), pp. 466-480.

Celuch, K. and Neuhofer, B. (2024) Towards Transformative Event Experiences: State of the Art and Future Research. Event Management.

Neuhofer, B., Egger, R., Yu, J. and Celuch, K. (2021). Designing Experiences in the Age of Human Transformation: An analysis of Burning Man. Annals of Tourism Research.

Grundner, L. and Neuhofer, B. (2021). The Bright and Dark Sides of Artificial Intelligence: A Futures Perspective on Tourist Experiences. Journal of Destination Marketing and Management, p. 19.

Neuhofer, B., Magnus, B. and Celuch, K. (2020). The Impact of Artificial Intelligence on Event Experiences: A Scenario Technique Approach. Electronic Markets. pp. 601-617.

Neuhofer, B., Celuch, K. and To, L. (2020). The Psychological Dimensions of Transformative Festival Experiences. International Journal of Contemporary Hospitality Management. 32 (9), pp. 2881-2901.

Simon, O., Neuhofer, B. and Egger, R. (2020). Human-Robot Interaction: Conceptualising Trust in Frontline Teams through LEGO® Serious Play®. Tourism Management Perspectives, p. 35.

Sarlay, S. and Neuhofer, B. (2020). Sharing Economy Disrupting Aviation: Travelers’ Willingness to Pay. Tourism Review. 76 (3), pp. 579-593.

Femenia-Serra, F., Neuhofer, B. and Ivars-Baidal, J. (2019). Towards a Conceptualisation of Smart Tourists and their Role within the Smart Destination Scenario. The Service Industries Journal, 39 (2), pp. 109-133.




Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.