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Valeria Micheletto

Tenured teacher
Valeria Micheletto

Department of Business, Law, Economics and Consumer Behaviour
Faculty of Communication
Valeria Micheletto

Contacts

Individual tutorial

Timetable

Upon reservation to be agreed with the teacher by e-mail.

CURRENT POSITION:

Contract holder for the official courses in Consumer Psychology and Neuromarketing (English language, 9 credits) and Reading, Learning Strategies, Metacognition (Italian language, 6 credits) at IULM University, Milan.

She collaborates with Prof. Russo, Prof. Zito and Prof. Bustreo in the courses Consumer Psychology and Neuromarketing, Psychology of Audiovisual Communication, Sociology and Psychology of Tourism and holds bi-annual seminars for students of Corporate Communication and Public Relations for the preparation of theses entitled Graduation, how to get ready (in English).

She is a research fellow at Ca’ Foscari University of Venice with a project entitled “Communication as a tool to improve and promote the psychophysical well-being of students”.

After graduating in Foreign Languages and Literatures (4yrs., old reg.) at Ca’ Foscari University, Venice, she completed a degree in Public Relations and Advertising at IULM University, Feltre, and obtained a PhD in Communication and Markets: Economics, Marketing and Creativity, IULM University, Milan.

LINES OF RESEARCH:

MAIN AREAS OF SCIENTIFIC INTEREST

- Well-being and happiness in personal and professional contexts, in adults and children, in the various empirical applications and in relation to the personal resources of the individual (with particular attention to the changes related to the pandemic period)

- Study of learning and memory, the dynamics and processes that facilitate and influence learning

- Consumer psychology and neuromarketing with insights into the area of food and food consumption, new media, advertising communication for minors

DISCIPLINARY GROUP:

M-PSI/06



Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

  1. Micheletto V. – Accardi S. – Bilucaglia M. – Fici A. – Piccoli F. – Rossi C. – Russo V. – Zito M. (2025) «Enjoy it! Cosmetic try-on apps and augmented reality, the impact of enjoyment, informativeness and ease of use» Frontiers in Virtual Reality. Vol. 6. 10.3389/frvir.2025.1515937
  2. Fici A. – Bilucaglia M. - Casiraghi C. – Rossi C. – Chiarelli S. – Columbano M. – Micheletto V. – Zito M. – Russo V. (2024) «From e-commerce to metaverse: a neuroscientific analysis of digital consumer behavior» Behavioral Sciences. 14(7):596. DOI:  10.3390/bs14070596
  1. Pasta C. – Russo V. – Bilucaglia M. – Licitra G. – Mangione G. – Micheletto V.* – Rossi F. – Zito M. (2023) «Traditional or sustainable? The role of packaging in the Perceived Safety of Local Dairy Products for the younger Generations» Foods. 12(14). 2754; https://doi.org/10.3390/foods12142754
  2. Micheletto V. – Zito M. – Bustreo M. – Gabrielli G. – Circi R. – Russo V. (2022) «The impact of Optimism and Internal Locus of Control on workers’ Well-being. A multi-group model analysis before and during the Covid-19 pandemic.» Social Sciences. 11 (559). 1-18. https://doi.org/10.3390/socsci11120559
  3. Micheletto V. – Zito M. – Bustreo M. – Gabrielli G. – Russo V. (2022) «Italian adaptation of the Pemberton Happiness Index with an application to daily and working life» Abstracts Book. Padova: Padova University Press. ISBN 978-88-6938-316-8.
  4. Micheletto V. (2022) «Mamma me lo compri?» I bambini e l’efficacia della pubblicità. in Russo V. – Oliviero N., Manuale di Psicologia dei Consumi, Milano: Mc Graw-Hill (3za edizione)
  5. Bustreo M. – Micheletto V. (2021) «Turismo culturale, benessere e qualità della vita» Turismo e Psicologia. Rivista interdisciplinare di studi, ricerche e. formazione 14(1). Pp. 83-90
  6. Micheletto V. – Zito M. – Bustreo M. – Gabrielli G. – Russo V. (2020) «Italian adaptation of the Pemberton Happiness Index». Electronic Journal of Applied Statistics. 13(03). December. P.612-633. DOI: 10.1285/i20705948v13n3p612
  7. Maeran, R. – Boccato, A. – Bustreo, M. – Micheletto, V. (2019) «Gli itinerari della formazione per le professioni turistiche». Ricerche di Psicologia 4, pp. 791-806, DOI:10.3280/RIP2019-004012
  8. Micheletto V. – Bustreo M. – Russo V. (2019) «Avere, essere o ben-essere? I piccoli consumatori alla ricerca della felicità» Newsletter di Psicologia Positiva. Giugno. 41. ISSN 1828-1842.
  9. Bustreo M. – Micheletto V. – Quaratino L. – Fiorentino D. (2018) « The impact of successful cross-competencies on a career in tourism in Italy: the meeting point between the students’ perceptions and the requirements for professionals» Journal of Teaching Travel and Tourism. 18(3). 179-201.  https://doi.org/10.1080/15313220.2018.1460652
  10. Bustreo M. – Micheletto V. (2018) «Nuovi turismi per nuovi turisti. Nuove sfide per la formazione» in Turismo e Psicologia. 11(1). 32-40. DOI: 10.14658/tp-2018-1
  11. Micheletto V. – Bustreo M. – Russo V. (2018) «Having, being, or well-being? Happiness and materialism in the consumer child» in Book of Abstracts. from European Conference of Positive Psychology 2018, Budapest, June 27-30
  12. Bustreo, M., Micheletto, V., Quaratino, L., & Fiorentino, D. (2016). «Il futuro oggi: competenze per competere. In S. Soresi, L. Nota, & M.C. Ginevra (Eds.) Il Counselling in Italia: funzioni, criticità, prospettive e applicazioni» (pp. 317-328). Padova: Cleup.
  13.  Bustreo M., Micheletto V., Quaratino L. e Fiorentino D. (2016). «In viaggio verso la professione turistica.» Turismo e psicologia, 9(2): 15-25.
  14. Bustreo, M. & Micheletto, V. (2015). «In viaggio verso i consumi turistici. Le competenze trasversali nel mercato del lavoro tra domanda e offerta.» In Il counselling e l’orientamento in Italia e in Europa. Formazione, ricerche, programmi, criticità e prospettive. Programma e abstract del XV Congresso della Società Italiana di Orientamento SIO. Padova. October, 1-3.
  15. Micheletto V. – Bustreo M. – Russo V. (2015) «“Is it really true?”: The Development of advertising skepticism in primary-school children» in Proceedings from European Congress of Psychology 2015, electronic form
  16. Micheletto V. (2013) I bambini e la pubblicità. in Russo V. – Oliviero N., Manuale di Psicologia dei Consumi, Milano: Mc Graw-Hill



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