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Emanuele Mele

Tenured teacher
Emanuele Mele

Department of Business, Law, Economics and Consumption
Faculty of Arts, Fashion and Tourism
Emanuele Mele

Contacts

Individual tutorial

Timetable

Individual tutorials will be held by appointment to be arranged in advance by e-mail

Born in Rome, where he obtained a Bachelor's degree in Foreign Languages and Literature (English, Spanish, and Portuguese) from the University of Roma Tre in 2013, Emanuele has been a PhD student in Communication Sciences at USI - University of Lugano (Switzerland), Switzerland, since 2016, where he obtained a Master's degree in English in Economics and Communication with a specialization in International Tourism.

At USI, Emanuele was Assistant Teacher for the three-year degree course "Online Communication" (2015-18) and for the English language degree course "Online Communication Design" (2016-18). He taught the English language course "Information System Tools - Hotel Management" (2016-18) at IATH - International Academy of Tourism and Hospitality, Cernobbio (CO), and the adult course "Web marketing, social media and e-commerce" (2017-18) in Lugano.

Emanuele is an active member of the association IFITT - International Federation for IT, Travel & Tourism, of which he was Head of Online Communication (2016-17) and Secretary General (2017-18), carrying out the following activities: communication and marketing management on website, social media, and newsletters; assistance for financial reports; co-organizer of the event "ENTER2018 eTourism Conference" in Jönköping (Sweden), 24-26 January 2018.

Other activities include: Teaching Assistant for the online course "Tourism Management at UNESCO World Heritage Sites" (iversity.org) and since 2016 Collaborator for the UNESCO Chair "ICT to develop and promote sustainable tourism in World Heritage Sites" at USI.

Since 2019, Emanuele has lived with his wife Laura in Amsterdam (Netherlands), where he carries out research at Vrije Universiteit Amsterdam on the (quantitative) analysis of the presence of cultural values online (social media) and on the effects of their adaptation on the perception of cultural sites and on the willingness to visit them.

MAIN AREAS OF SCIENTIFIC INTEREST

The research interests focus on intercultural communication in the field of tourism, especially for the online promotion of cultural sites and activities - including UNESCO heritage sites. In particular, Emanuele is interested in how the culture of a particular group is expressed online (e.g., websites, social media) and how multimedia content can be adapted (through "localization") to the cultural background of the target audience.

 

 

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

Mele, E., Kerkhof , P., Cantoni, L. (in progress). Cultural localization effects on heritage image and willingness to visit . The case of Kinderdijk World Heritage .

Lobinger , K., Mele, E. (in progress). Visual method and visual data analysis in tourism research .

Mele, E., Lobinger , K. (2018). A framework to analyze cultural values in online tourism visuals of European destinations , International Journal of Semiotics and Visual Rhetoric (IJSVR), 41-56.

Mele, E., Cantoni, L. (2017). Localization of tourism destinations ' websites : theory and practices . In M. Bielenia-Grajewska , & M. Cortés de los Ríos , Innovative Perspectives on Tourism Discourse. Pennsylvania : IGI Global .

Mele, E., Cantoni, L. (2017). Localization of national tourism organizations websites : the case of ETC members . Information and Communication Technologies in Tourism (pp. 59-71). Cham : Springer .

 

 

Pur applicando tutte le necessarie diligenze volte a garantire la pubblicazione di informazioni corrette, aggiornate e complete, l’Università IULM non è responsabile dei contenuti riportati nei curricula pubblicati online sul Portale www.iulm.it. Il titolare del presente curriculum vitae è garante e responsabile in via esclusiva della correttezza e veridicità delle informazioni in esso riportate.