Associate professor and head of the Center for International Marketing at the Institute for Retailing, Sales and Marketing at Johannes Kepler University Linz (Austria). Has been teaching at the bachelor’s, master’s, doctoral and executive levels at various institutions. She was a visiting scholar at Georgia State University in Atlanta/USA and Kaohsiung National University of Science and Technology/Taiwan, ROC.
Her research has been published e.g. in the Journal of International Marketing, Journal of Service Management, Service Industries Journal, International Business Review, Journal of Brand Management, International Journal of Emerging Markets and Advances in International Marketing. She is on the editorial review board of the Journal of Global Marketing and regularly presents her research at international conferences.
Besides business consultancy activities, she is vice-president of the Upper Austrian Exporters’ Association and serves on the board of the Marketing Club Linz. Furthermore, she is member of the supervisory board of the Austrian Broadcasting Corporation (ORF).
PRINCIPALI AREE DI INTERESSE SCIENTIFICO
International marketing, branding, communication, pricing, corporate social responsibility, emerging markets.
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