1. HOME
  2. University
  3. Teachers and other academic staff

Katharina Hofer

Tenured teacher
Katharina Hofer

Department of Business, Law, Economics and Consumer Behaviour
Faculty of Communication
Katharina Hofer

Contacts

Individual tutorial

Timetable

Upon reservation to be agreed with the teacher by e-mail.

Associate professor and head of the Center for International Marketing at the Institute for Retailing, Sales and Marketing at Johannes Kepler University Linz (Austria). Has been teaching at the bachelor’s, master’s, doctoral and executive levels at various institutions. She was a visiting scholar at Georgia State University in Atlanta/USA and Kaohsiung National University of Science and Technology/Taiwan, ROC.
Her research has been published e.g. in the Journal of International Marketing, Journal of Service Management, Service Industries Journal, International Business Review, Journal of Brand Management, International Journal of Emerging Markets and Advances in International Marketing. She is on the editorial review board of the Journal of Global Marketing and regularly presents her research at international conferences.
Besides business consultancy activities, she is vice-president of the Upper Austrian Exporters’ Association and serves on the board of the Marketing Club Linz. Furthermore, she is member of the supervisory board of the Austrian Broadcasting Corporation (ORF).

PRINCIPALI AREE DI INTERESSE SCIENTIFICO

International marketing, branding, communication, pricing, corporate social responsibility, emerging markets.

 

 

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

Nagy G., Bilgin Wührer Z., Akrout H., Lioliou E., Hofer K., Beracs J.:

Achieving high international market performance via simple vs complex configuration of international managerial network ties: A set theoretic approach across two countries, in Journal of Small Business Management, 2022

Luger M., Hofer K.M., Floh A.:

Support for corporate social responsibility among generation Y consumers in advanced versus emerging markets, in International Business Review, Vol. 31, Nr. 2, 2022

Hofer K.M., Knight G.:

International services marketing: an integrative assessment of the literature, in Service Industries Journal, 2020

Hofer, K.M., Niehoff-Hoeckner, L.M., Totzek, D. (2019): Organizing and Implementing Export Pricing: Performance Effects and Moderating Factors. Journal of International Marketing 27(1), 74-94.

Hofer, K. M., Grohs, R. (2018): Sponsorship as an internal branding tool and its effects on employees‘ identification of the brand. Journal of Brand Management 25(3), 266-275.

Hofer, K. M., Niehoff, L. M., Wuehrer, G. A. (2015): A Taxonomy of Export Pricing Strategies and Their Performance in International Markets. Advances in International Marketing 26, 85-107.

Chiu, H.Y.-T., Hofer, K.M. (2015): Service innovation and usage intention: a cross-market analysis. Journal of Service Management 26(3), 516-538.

Hofer, K.M. (2015): International brand promotion standardization and performance. Management Research Review 38(7), 685-702.

Hofer, K. M. (2015): How Do Austrian Small and Medium-Sized Service Enterprises Internationalize? Entry Strategies into the Emerging Markets of Central and Eastern Europe and the Role of Relationships. International Journal of Business and Economics 14(1), Special Issue: International and Interdisciplinary Perspectives in Contemporary Marketing, 23-42.

Hofer, K. M., Niehoff, L. M., Wuehrer, G. A. (2015): The effects of dynamic capabilities on value-based pricing and export performance. Advances in International Marketing Vol. 25, 109-127.

Gruber-Mücke, T., Hofer, K. M. (2015): Market orientation, entrepreneurial orientation and performance in emerging markets. International Journal of Emerging Markets 10(3), 560-571.

Hofer, K. M., Smejkal, A. E., Bilgin, F. Z., Wuehrer, G. A. (2010): Conference Proceedings as a Matter of Bibliometric Studies: the Academy of International Business 2006 – 2008, in: Scientometrics 84, 845-862.

 

 

Pur applicando tutte le necessarie diligenze volte a garantire la pubblicazione di informazioni corrette, aggiornate e complete, l’Università IULM non è responsabile dei contenuti riportati nei curricula pubblicati online sul Portale www.iulm.it. Il titolare del presente curriculum vitae è garante e responsabile in via esclusiva della correttezza e veridicità delle informazioni in esso riportate.