Degree in Business Economics, specialising in Business Economics, obtained in March 1994 from the Bocconi University of Milan.
PROFESSIONAL ACTIVITY
Since 2002, she has been a contract professor in the Master's Degree Course in Consumer Affairs, Commercial Distribution and Business Communication, teaching "In store marketing" at the Free University of Languages and Communication IULM in Milan. Also at IULM, from 1998 to 2003 she taught as a contract professor in the Marketing course.
From 1994 to 2001, she worked as a researcher at Cescom (Centro Studi sul Commercio, Bocconi University) and as a lecturer in the courses of Marketing and Management of Commercial Enterprises at "Luigi Bocconi" University in Milan.
Since May 1999, she has been Senior Consultant of TradeLab S.p.a., an analysis and management and marketing consultancy company in Milan, where she is particularly involved in urban marketing and revitalization of historic centers.
MAIN AREAS OF SCIENTIFIC INTEREST
Marketing of commercial companies
Merchandising and promotion
Industry-distribution relations
Territorial and Urban Marketing
Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.
