Gianluca Diegoli

Graduated in Business Economics from Bocconi University with a specialization in Marketing, since 1997, he has been designing digital business and e-commerce in large Italian companies in various sectors, first as a manager and then as a consultant and temporary manager.

In 2004, he created minimarketing.it, now one of the most read web magazines in Italy.

Together with Alessandra Farabegoli, in 2012, he founded Digital Update, one of the main digital training laboratories in Italy.

He also teaches at the IULM Executive Master in Social Media Marketing & Web, of which he is on the scientific committee, at the UPA Advanced Training Course, at the IED Master in Social and Digital Marketing, at the Master in Digital Economics of H-Campus/Ca' Foscari. He has taught in the past at the Business School of Il Sole 24 Ore, at the Master in Communication of the University of San Marino/Venezia, at the Master in Communication of the University of Siena, at the Master in Tourist Web Marketing of the University of Genoa.

He has participated as a speaker at the Festival del Giornalismo, various Social Media Weeks, various BTOs, TTGs, Internet Festivals and other events. I have written articles for Link, Wired, Apogeo, Nòva-Sole 24 Ore, Codice Edizioni and participated in broadcasts of SkyTG24, Radio 24, Class-CNBC, Radio Rai and others.

Areas of scientific interest

Ecommerce, Retail, Omnichannel, Mobile Marketing, Digital Marketing

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

È autore di «Mobile Marketing» per Hoepli, «Social Commerce» per Apogeo e di «Vendere Online» per Il Sole 24 Ore. 

È co-autore con altri docenti IULM di «Social Media Marketing, strategie e tecniche per aziende B2B e B2C» e di "Manuale di Social Media Marketing" per Hoepli. Ha collaborato inoltre a "Viaggi in Rete" per Angeli, e di "Comunicazione Liberata", ed. Brioschi. 

Ha autopubblicato nel 2008 "91 discutibili tesi per un marketing diverso», scaricato in 100.000 copie, e Ecommerce Book nel 2016.

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

COURSES 2020/2021

Master's Degree in Marketing, Consumption and Communication

- Digital and multi-channel marketing - Digital marketing (Gruppo 1)

- Digital and multi-channel marketing - Digital marketing (Gruppo 2)

COURSES 2019/2020

Master Degree Course in Marketing, Consumption and Communication

Digital marketing and Multichannel
- Digital Marketing

COURSES 2018/2019

Master Degree Course in Marketing, Consumption and Communication (Group 1)

Digital marketing and multi-channel

-
Digital marketing

Master Degree Course in Marketing, Consumption and Communication (Group 2)

Digital marketing and multi-channel
- Digital marketing

COURSES 2017/2018

Master Degree Course in Marketing, Consumption and Communication (Group 1)

Digital Marketing and Multichannel

— Digital Marketing

Master Degree Course in Marketing, Consumption and Communication (Group 2)

Digital Marketing and Multichannel
- Digital Marketing

COURSES 2016/2017

Master Degree Course in Marketing, Consumption and Communication A-LDigital

Marketing and Multichannel - Digital


Marketing Master Degree Course in Marketing, Consumption and Communication M-Z

Digital Marketing and Multichannel
- Digital Marketing

COURSES 2015/2016

Bachelor of Science in Marketing, Consumption and Communication (Address: Digital Marketing Management)

Advanced marketing - E-commerce and multi-channel strategies

COURSES 2014/2015

Bachelor of Science in Marketing, Consumption and Communication (Address: Digital Marketing Management)

Advanced marketing - E-Commerce-Social-commerce

COURSES 2013/2014

Degree Course in Marketing, Consumption and Communication - address: advanced digital marketing management

Marketing - E-Commerce
- Social-commerce

COURSES 2012/2013

Master Degree Course in Marketing, Consumption and Communication - address: advanced digital marketing management Marketing - E-Commerce
- Social-commerce