Alfonsa Butera

Tenured teacher

Department of Business, Law, Economics and Consumption
Faculty of Communication

Contacts

Email
[email protected]

Individual tutorial

Timetable

Individual tutorials will be held by appointment to be arranged in advance by e-mail.

Curriculum Vitae

Lecturer in Public Relations and Business Communication and lecturer in Business Communication at the IULM University
Previously holder of seminars on the topics of media relations, management of international events, international communication and social media policy within the courses of Business Communication and Public Relations and Business Communication of the IULM University
Over the years, teaching activities on corporate communication issues in specialization courses in Public Communication, Health Communication, Communication in the school sector, and in the Master's Degree in Management of Social, Political and Institutional Communication at IULM University
Responsible for the management of operational activities and part of the research team of Working Group Employee Communication, a two-year initiative promoted by the Department of Business, Law, Economics and Consumer Behavior of IULM University with the support of 13 partner companies (Coopselios, Eni, Ferrero, Sella Group, Henkel, LFoundry-SMIC, MM, Natuzzi Group, NH Hotels, Sanofi, Unicoop Florence, Vodafone and Whirlpool)
Currently responsible for the management of the operational activities of the Employee Relations and Communication Observatory, a permanent initiative on the theme of relations and communication with employees established within the Department of Business, Law, Economics and Consumer Behavior of the IULM University
Freelance communication consultant. As part of his professional activity, he is responsible for the strategic planning and operational management of the communication activities of B2B and B2C clients operating in various industrial sectors

Main areas of scientific interest

Corporate communication and Public relations
Internal communication
International communication
Social Media Management

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

Publications

Mazzei A., Quaratino L., Butera A., (2017), Partecipazione e alleanza attiva dei collaboratori per il cambiamento e la competitività, McGraw-Hill Education, Milano. ISBN 978-88-386-9458-5

Mazzei A., Butera A., (2017), “La reputazione dello studio dentistico: analisi della clientela ed elementi di customer satisfaction”, in Zappavigna P. (ed.), Manuale per Assistente di Studio Odontoiatrico, Ariesdue, Milano. ISBN 978-88-98789-11-5

Mazzei A., Quaratino L., Ravazzani S., Butera A., Fisichella C., Pedrazzini V. (2017), “Value co-creation and the role of employee engagement and its drivers”, Value co-creation: management challenges for business and society. Referred Electronic Conference Proceedings Sinergie-SIMA 2017, Università degli Studi di Napoli Federico II, Napoli, 15-16 giugno 2017. ISBN 97888907394-9-1.

Mazzei A., Butera A., “La sfida dell’engagement”, L’impresa, N. 7-8, 2017, pp. 89-92.

Mazzei A., Butera A., Fisichella C., Quaratino L., Ravazzani S., Pedrazzini V. (2017), “Employee engagement and disengagement: the role of employee voice approaches, organizational justice climate, and HRM”, Proceedings of the Conference on Corporate Communication 2017, Baruch College/CUNY, New York, 6-9 giugno 2017.

Mazzei A., Butera A., (2017), “La comunicazione d’impresa: un approccio multidisciplinare tra reputazione e relazioni organizzative”, in Masini M., Pasquini J., Segreto G. (eds.), Marketing e Comunicazione. Strategie, strumenti, casi pratici, Editore Ulrico Hoepli, Milano. ISBN 978-88-203-7556-0

Mazzei A., Butera A., “The way to authentic online employee communication and behaviour”, Communication Director, n. 1/2017, pp. 45-47.

Mazzei A., Butera A., “The way to authentic online employee communication and behaviour”, www.communication-director.com, 5 gennaio 2017.

Mazzei A. Butera A., Brand consistent behavior of employees on social media: the role of social media governance and policies, Mercati & Competitività, n.4/2016, pp. 85-106. ISSN 1826-7386

Mazzei A., Butera A., “Lezioni di brand building. Social Media Policy. Perché governare i comportamenti dei collaboratori sui social”, L’impresa, N. 7-8, 2016, pp. 75-76.

Mazzei, Butera A., “Brand building e governo dei comportamenti dei collaboratori nei contesti online: le social media policies interne”, Proceedings XII Convegno annuale SIM - Il marketing al servizio delle città. Beni culturali e rivitalizzazione urbana, Torino, 22-23 ottobre 2015, pp. 1-5. ISBN 978-88-907662-4-4.

Mazzei A., Butera A., Dell’Oro C., (2015), “Fattori culturali, organizzativi e di processo per le strategie di comunicazione internazionale”, in Mazzei A., Strategia e Management della comunicazione d’impresa, Franco Angeli, Milano. ISBN 978-88-917-2517-2.

Mazzei A., Butera A., Dell’Oro C., (2011), “Scelte strategiche e consapevolezza culturale nella comunicazione internazionale”, in Mazzei A. (ed.), Percorsi di ricerca in comunicazione d’impresa. Tendenze, contesti, gestione, Franco Angeli, Milano. ISBN 9788856839722.

Mazzei A., Butera A., (2011), “Adattamento e standardizzazione nella comunicazione internazionale: una comparazione tra aziende globali, etnocentriche e policentriche”, Conference Proceedings 10th International Marketing Trends Conference, Parigi.

Pur applicando tutte le necessarie diligenze volte a garantire la pubblicazione di informazioni corrette, aggiornate e complete, l’Università IULM non è responsabile dei contenuti riportati nei curricula pubblicati online sul Portale www.iulm.it. Il titolare del presente curriculum vitae è garante e responsabile in via esclusiva della correttezza e veridicità delle informazioni in esso riportate.