
Margherita Bozzano


Contacts
Email
[email protected]
Individual tutorial
Timetable
Upon reservation to be agreed with the teacher by e-mail.
1978 - Degree with honours in Modern Foreign Languages and Literature from the University of Genoa
1979/80 - Master for 30 graduates "Marketing, Management and Spatial Planning" at the Freie Universitaet in Berlin/Germany
1978/80 - Collaboration with the International Congress Centre and the Berlin Trade Fair Authority.
1983/85 - Marketing and sales promotion manager of the Italo-German agency Mager-Maack in Milan, specialized in the promotion of tourism in Italy abroad, in particular the development of promotional strategies, advertising campaigns, educationals, press conferences, fairs and tourist exchanges, on behalf of Italian regions and tourism bodies, ENIT, hotel chains, airlines, etc..
1988 - At the BIC, Business Innovation Centre, EU body in Genoa, course for future entrepreneurs - feasibility plan for a tour operator receptive, specialized in high-end thematic holidays.
1985/89 - Collaboration with the Goethe-Institut, the German Cultural Centre, for the organisation of the institute's varied programme of cultural events (conferences, concerts, art exhibitions, film festivals, etc.) and consultant to various Italian companies for the organisation of congresses, conventions and incentives.
In addition, tutor of a Sogea vocational training course in tourism, "Comparative analysis of tourism in Liguria and the French Riviera".
1989/2005 - President and technical director of the tour operator "Merion European Cultural Tours srl", highly specialized in cultural tourism to and from Italy, in combination with major opera and classical music festivals, the seasons of major opera houses, major exhibitions and museums, gardens and private historical residences, special events such as the European Capitals of Culture, etc.. (www.merion-culturaltours.com).
Expert in cultural tourism at numerous national and international conferences and congresses, she gives lectures at CISET/Venice and at the University of Bergamo and lends her advice to the cities of Genoa and Turin
2004/5 - coordinator for the tourism sector of the Cultural Association "Maestrale" and participates in numerous conferences and public debates
2005/2010 - Councillor for Tourism of the Liguria Region.
Testimonials and lessons at SDA/Bocconi, Master Turismo del Sole 24Ore, IULM in Milan, University of Genoa and Savona.
Knowledge of languages: German and English excellent spoken and written.
Main areas of scientific interest
Cultural tourism
MICE
Quality agriculture and sustainable tourism
Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.
Articoli e interventi sulla stampa italiana al pubblico e al trade
"Turismo in Liguria 2005-2010, Risorse, scenari e prospettive per una nuova idea di turismo"
Pur applicando tutte le necessarie diligenze volte a garantire la pubblicazione di informazioni corrette, aggiornate e complete, l’Università IULM non è responsabile dei contenuti riportati nei curricula pubblicati online sul Portale www.iulm.it.
Il titolare del presente curriculum vitae è garante e responsabile in via esclusiva della correttezza e veridicità delle informazioni in esso riportate.
COURSES 2023/2024
Bachelor’s Degree in Tourism, Management and Culture (Curriculum: Tourism communication)
- Territorial marketing and sustainability
Bachelor’s Degree in Tourism, Management and Culture (Curriculum: Tourism management and organization)
- Territorial marketing and sustainability
COURSES 2022/2023
Bachelor’s Degree in Tourism, Management and Culture
- Territorial marketing and environmental sustainability
COURSES 2021/2022
Bachelor’s Degree in Tourism, Management and Territory
- Destination Brandin & Tourism Communication
COURSES 2020/2021
Bachelor’s Degree in Tourism, Management and Territory
- Sustainable Development in Tourism
COURSES 2019/2020
Bachelor’s Degree in Tourism, Management and Territory
- Events, tourism and territory Includes Laboratory "Events, tourism and territory" (24 hours)
COURSES 2018/2019
Bachelor of Science in Tourism: culture and development of territories
- Events, tourism and territory Laboratory: Events, tourism and territory
Bachelor of Science in Tourism, Management and Territory
- Events, tourism and territory Laboratory: Events, tourism and territory
COURSES 2017/2018
Bachelor of Science in Tourism: culture and development of territories
- Tourism policy and international cooperation
COURSES 2016/2017
Bachelor of Science in Tourism: culture and development of territories
- Tourism policy and international cooperation
COURSES 2015/2016
Bachelor of Science in Tourism: culture and development of territories
- Tourism policy and international cooperation
COURSES 2014/2015
Bachelor of Science in Tourism: culture and development of territories
- Tourism policy and international cooperation
COURSES 2013/2014
Bachelor of Science in Tourism, Events and Territory
- Territory and Environment Policies - Tourism Policies
COURSES 2012/2013
Bachelor of Science in Tourism, Events and Territory
- Spatial and environmental policies - Tourism policies
COURSES 2011/2012
Bachelor of Science in Tourism, Culture and Territory
- Territorial and Environmental Policies - Environment and Sustainable Development
COURSES 2010/2011
Bachelor of Science in Tourism, Culture and Territory
- Environment and Sustainable Development