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Margherita Bozzano

Tenured teacher
Margherita Bozzano

Department of Business, Law, Economics and Consumer Behaviour
Faculty of Communication
Margherita Bozzano

Contacts

Individual tutorial

Timetable

Upon reservation to be agreed with the teacher by e-mail.

1978 - Degree with honours in Modern Foreign Languages and Literature from the University of Genoa

1979/80 - Master for 30 graduates "Marketing, Management and Spatial Planning" at the Freie Universitaet in Berlin/Germany

1978/80 - Collaboration with the International Congress Centre and the Berlin Trade Fair Authority.

1983/85 - Marketing and sales promotion manager of the Italo-German agency Mager-Maack in Milan, specialized in the promotion of tourism in Italy abroad, in particular the development of promotional strategies, advertising campaigns, educationals, press conferences, fairs and tourist exchanges, on behalf of Italian regions and tourism bodies, ENIT, hotel chains, airlines, etc..

1988 - At the BIC, Business Innovation Centre, EU body in Genoa, course for future entrepreneurs - feasibility plan for a tour operator receptive, specialized in high-end thematic holidays.

1985/89 - Collaboration with the Goethe-Institut, the German Cultural Centre, for the organisation of the institute's varied programme of cultural events (conferences, concerts, art exhibitions, film festivals, etc.) and consultant to various Italian companies for the organisation of congresses, conventions and incentives.

In addition, tutor of a Sogea vocational training course in tourism, "Comparative analysis of tourism in Liguria and the French Riviera".

1989/2005 - President and technical director of the tour operator "Merion European Cultural Tours srl", highly specialized in cultural tourism to and from Italy, in combination with major opera and classical music festivals, the seasons of major opera houses, major exhibitions and museums, gardens and private historical residences, special events such as the European Capitals of Culture, etc.. (www.merion-culturaltours.com).

Expert in cultural tourism at numerous national and international conferences and congresses, she gives lectures at CISET/Venice and at the University of Bergamo and lends her advice to the cities of Genoa and Turin

2004/5 - coordinator for the tourism sector of the Cultural Association "Maestrale" and participates in numerous conferences and public debates

2005/2010 - Councillor for Tourism of the Liguria Region.

Testimonials and lessons at SDA/Bocconi, Master Turismo del Sole 24Ore, IULM in Milan, University of Genoa and Savona.

Knowledge of languages: German and English excellent spoken and written.


Main areas of scientific interest

Cultural tourism

MICE

Quality agriculture and sustainable tourism

 

 

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Articoli e interventi sulla stampa italiana al pubblico e al trade

"Turismo in Liguria 2005-2010, Risorse, scenari e prospettive per una nuova idea di turismo"

 

 

Pur applicando tutte le necessarie diligenze volte a garantire la pubblicazione di informazioni corrette, aggiornate e complete, l’Università IULM non è responsabile dei contenuti riportati nei curricula pubblicati online sul Portale www.iulm.it. Il titolare del presente curriculum vitae è garante e responsabile in via esclusiva della correttezza e veridicità delle informazioni in esso riportate.