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Raffaella Bossi

Tenured teacher
Raffaella Bossi

Department of Business, Law, Economics and Consumer Behaviour
Faculty of Arts, Fashion and Tourism
Raffaella Bossi

Contacts

Individual tutorial

Timetable

Upon reservation to be agreed with the teacher by e-mail.

Studies

Degree in Modern Languages at the University of Milan.

Management courses at: Kepner-Tregoe, Cmoe, Boston Consulting Group, Galgano, DDI, Strategos, Regent's College London, University of Pacific - Oregon, SDA Bocconi.

Professional Background

  • Current, since 2005: Managing Director at Passport, a consulting and training company.

Main focus: align Corporate Culture and Strategy.

We support organizations in defining their Intentional Culture, the way in which they need people to think and act to reach company targets.

We manage processes of change, diversity, internationalization and development of entrepreneurial mindset.

Key product: Intercultural Due Diligence.

The tool is specifically designed and managed to speed up integration plans between:

- different geographies (e.g. HQs and foreign subsidiaries);

- different companies in Merger & Acquisition processes;

- backgrounds and expectations, for example in cases of new Top Management.

Thanks to a long experience in managing Intangible Assets at a Global level, I work on Brand Management projects and on the definition of Corporate Values.

  • Since 2005, I have also been a Professor @ MIP Politecnico di Milano.

I am part of the Faculty of @ IULM, Catholic University, 24 hours business, I held courses at the Indian Institute of Management Bangalore and Indore and at Hong Kong University of Science and Technology.

Since 2007, I have been Associate Consultant for TMAworld.

  • From 1994 to 2004:

for 10 yrs, from the HQ of Whirlpool Europe, Asia & Africa, ME, I acted as Director, Brand Marketing for Whirlpool, Polar, Ignis, Laden, Bauknecht, Kitchen Aid brands.

I was responsible for Brand Marketing programs for the Emerging Markets & Emerging Business Unit, which covered 120 markets on 5 continents.

I developed international projects on CRM, PR, Services, Purchase Process, Communication, Allied Companies, E-Branding, Sponsoring, Cause Marketing, Launch Events.

I was member of Whirlpool's European Diversity Council, which was part of Talent Pool.

As Worldwide Leader of Purchase Process, I led a team that created a new way of selling semi durable goods using an Experiential Marketing approach.

  • From 1986 to 1994:

TBWA, worldwide large advertising agency

Account Director in charge of Barilla's brand positioning and relaunch in West Europe;

I was a member of the team that transformed the Nivea brand from a blue tin box into a full range of beauty products. I worked on the Ikea launch in Italy and on some brands in BSN mineral water portfolio.

RSCG, worldwide large advertising agency. Account Executive, brands: Palmera, Voiello, Citroen, Club Med, Honeywell-Bull.

 

 

 

 

 

 

 

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