The Master's Degree in Sports Marketing and Communication studies provides participants with training in sports communication and marketing.
Course main topics:
- Digital & Social Media Marketing: The world of eSport
- Legal and Financial Aspects of the Sector
- Public Relations and Marketing
- Personal Branding
- Corporate Social Responsibility
- Advertising communication: Brand and Icon Management
- Event Management
The projects developed during the Master and the final thesis will provide students with a unique portfolio in terms of content and experience in the field.
At the end of the study program, the master coordination will arrange a curricular internship or project work in order to facilitate the professional growth of each student
Possible job perspectives include: product and brand manager, sports blogger, communication officer for event management, fairs and public relations operators, press office and events officer, social media sports expert.
Italy / Abroad
The master is aimed at graduates of first and second level and four-year degree-holders from all Italian universities, and foreign students interested in studying in depth the rationale of companies in the sports sector provided they have a legally recognized equivalent degree. Preferable characteristics are:
- good knowledge of the English language;
- strong motivation;
- spirit of initiative.