Master's UniversitySports Marketing and Communication
Scientific Director: Prof. Vincenzo Russo
The Master's Degree in Sports Marketing and Communication studies provides participants with training in sports communication and marketing.
Course main topics:
- Digital & Social Media Marketing: The world of eSport
- Legal and Financial Aspects of the Sector
- Public Relations and Marketing
- Personal Branding
- Corporate Social Responsibility
- Advertising communication: Brand and Icon Management
- Event Management
- Storytelling
The projects developed during the Master and the final thesis will provide students with a unique portfolio in terms of content and experience in the field.
At the end of the study program, the master coordination will arrange a curricular internship or project work in order to facilitate the professional growth of each student
Possible job perspectives include: product and brand manager, sports blogger, communication officer for event management, fairs and public relations operators, press office and events officer, social media sports expert.
Italian
6 months
October
Full-time
Milan
Italy / Abroad
3/6 months
60
![Enrolments](/wps/wcm/connect/iulm/992655fc-d515-42cc-9e75-42bc3530ac30/7A7A9621.jpg?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_N19GHC41OO5PD0QACD0HKQ38C6-992655fc-d515-42cc-9e75-42bc3530ac30-mV1TM7Q)