Master's & Executive Education

Master's University Sports Marketing and Communication

Scientific Director: Prof. Vincenzo Russo

Master's & Executive Education

Master's UniversitySports Marketing and Communication

Scientific Director: Prof. Vincenzo Russo

The Master's Degree in Sports Marketing and Communication studies provides  participants with training in sports communication and marketing. 

Course main topics:

  • Digital & Social Media Marketing: The world of eSport
  • Legal and Financial Aspects of the Sector
  • Public Relations and Marketing
  • Personal Branding
  • Corporate Social Responsibility
  • Advertising communication: Brand and Icon Management
  • Event Management
  • Storytelling

The projects developed during the Master and the final thesis will provide students with a unique portfolio in terms of content and experience in the field.

At the end of the study program, the master coordination will arrange a curricular internship or project work in order to facilitate the professional growth of each student

Possible job perspectives include: product and brand manager, sports blogger, communication officer for event management, fairs and public relations operators, press office and events officer, social media sports expert.


Language

Italian

Duration of Classes

6 months

Start

October

Formula

Full-time

Headquarter

Milan

Study Visit

Italy / Abroad

Internship

3/6 months

Credits

60

Enrolments
Enrolments

Start your journey as a student at IULM!

milan office

IULM Communication School
Via Carlo Bo, 1 - Milan
[email protected]
Tel: +39 02 891412311
Fax: +39 02 891412371