The Master in Management and Event Communication provides in-depth knowledge in communication, marketing and management to operate in the event and live communication industry.
The exclusive partnership with ADC Group, the Club of Events and BEA (Best Event Awards) guarantees the expertise and a vast network of companies and agencies as well as the opportunity to get in touch with professionals in the sector.
The teaching method combine theoretical lessons with project works and practical lectures held by consultants, managers, entrepreneurs and journalists.
At the end of the program students may do an optional internship to put into practice the skills acquired during the program. The master support them with the CV, interviews preparation and internship research.
THEMATIC AREAS:
- Events market study and trends
- The stages of organizing an event
- Brand and Event management
- Events organization across different fields
- The legal, financial and ethical scenario
- Communication and digital marketing for events
Italian
4 months
Fall
Full-time
Milan
Italy
3/6 optional
Enrolments
Start your journey as a student at IULM!
The Master is aimed at:
- Secondary school students and first and second level graduates from all Italian universities
- Foreign students, provided they have an equivalent and legally recognized qualification
- Operators in the events and marketing sector who want to update their professionalism in relation to the new opportunities offered by the rapid evolution of the sector
Some companies and agencies that have participated in the editions of the Master:
SG Company, Campari, UniCredit, Bosch, Filmmaster, Live Nation, Rai Pubblicità, Triennale, Lavazza, QC Terme, Malta Tourism Authority, Lega Serie A, PG Esports, Accademia Teatro Alla Scala.
- Contacts
- milan office
milan office
IULM Communication School
Via Carlo Bo, 1 - Milan
[email protected]
Tel: +39 02 891412311
Fax: +39 02 891412371