The program includes the participation to experiments and to specific research projects run by the IULM Neuromarketing Research Centre, established, among the first in Italy, in 2008.

The laboratory activities consist of both in-person and online research. Students will acquire the specific skills to develop  the experimental projects of each application module.

MODULE1: Fundamentals of consumer neuroscience

MODULE 2: Fundamentals of intuitive marketing and brain functioning
MODULE 3: Sensory, experiential and emotional marketing
MODULE 4: Neuromarketing tools and augmented reality
MODULE 5: Neuromarketing research methodology
MODULE 6: Principles of neuroeconomics and neurobranding
MODULE 7: Neuromarketing applied to the digital experience
Neuroscientific Analysis and Techniques: practical applications and laboratory experimentation
MODULE 8: Neuromarketing applied to advertising and packaging
MODULE 9: Neuroretail: neuromarketing on field
MODULE 10: From BIG DATA to consumer neuroscience

Download the master's program brochure for a.y. 2022-2023

Modules can be purchased individually.

There are 272 hours of classes provided as follows:
- 200 hours of online seminars and testimonials every Tuesday, Wednesday and Thursday, from 6-8:30 p.m.
- 72 hours (two weeks) of full-time attendance workshop activities Monday through Friday. The first week will be conducted in November 2022, the second week in March 2023.

At the end of the classes it is possible to carry out an internship at the partner companies.