The Master’s program is structured into six learning modules:
- Module 1 – Foundations of Consumer Neuroscience (15 hours)
- Module 2 – Brain, Emotion and Decision Making (15 hours)
- Module 3 – Neuromarketing Methods and Research Design (20 hours)
- Module 4 – Neurobranding, Communication and Advertising (15 hours)
- Module 5 – Digital Consumer Experience and Customer Behavior (15 hours)
- Module 6 – Applied Neuromarketing and Business Applications (10 hours)
Workshop at the IULM
Neuromarketing Research Center (3 Days On Campus)
The program includes an intensive three-day in-person laboratory session at the Behavior & Brain Lab IULM, during which participants will have the opportunity to:
- Observe and use neuroscientific analysis tools
- Participate in experimental research simulations
- Design and analyze neuromarketing studies
- Interpret biometric and neurophysiological data
- Work on real case studies
Alternative Experience for
International Participants
For international participants who are unable to attend the in-person session, an alternative online experiential pathway will be provided, designed to offer an equivalent level of practical learning.
The program will include:
- Virtual laboratory sessions with demonstrations of neuroscientific tools
- Guided analysis of datasets from real neuromarketing studies
- Simulations for designing neuroscientific experiments
- Discussion of international applied case studies
- Project work supervised by the research center faculty
This format will enable international participants to acquire operational and methodological skills remotely as well, ensuring a comprehensive learning experience.
Final Project Work (10
Hours)
The Master concludes with the development of an applied project work, in which participants will create an analysis project or a neuromarketing strategy applied to a real-world case, such as:
- The neuroscientific analysis of an advertising campaign
- The study of the user experience of a digital platform
- The evaluation of brand packaging or communication
- The design of a neuromarketing research study
The project will be presented and discussed before the Master’s faculty.
Program Structure
The program includes a total of 100 teaching hours, structured as follows:
- 76 hours online: two weekly live-streaming sessions on Tuesdays and Wednesdays from 6:00 PM to 8:30 PM
- 24 hours in person: three intensive laboratory days on campus.