Master's Executive Neuromarketing, Consumer Neuroscience and Market Research
Scientific Director: Prof. Vincenzo Russo
Master's ExecutiveNeuromarketing, Consumer Neuroscience and Market Research
Scientific Director: Prof. Vincenzo Russo
The Executive Master in Neuromarketing, Consumer Neuroscience and Market Research aims to provide the tools and knowledge to understand how to use neuroscientific research strategies applied to marketing and communication, as well as the motivations behind the use of such innovative market research systems. The integration of the basic elements of consumer neuroscience with traditional research strategies enables an understanding of the deeper mechanisms of decision-making processes, offering the necessary skills to create effective persuasive messages.
Italian / English
October
Blended
Milan
3/6 optional
The objective of the course is to provide professional, scientifically valid and comprehensive training on the management of the latest Neuromarketing tools, the most innovative research strategies and methodologies, which can also be integrated with the growing amount of data offered by technologically advanced survey systems
The master's course is intended for marketing and communication students and professionals, experts in market research using traditional methods.
Brand & Communication managers, media managers, store managers, market researchers, freelancers, entrepreneurs or those interested in the subject are the target audience of this course.
- Neuromarketing project manager
- Neuromarketing laboratory manager
- Packaging design manager
- Research departments of mass consumption product companies
- Product design and commercializsation strategies
- Consumer behavior analyst
- Advertising agencies manager
- Company management departments
- Strategic and operational marketing expert
- Political communication and propaganda consultant
- Account planning for advertising agencies
- Market Analyst for market research companies
- Project manager, account executive
- Brand management for SMEs and large corporations
- Marketing management for media and advertising companies