Master's & Executive Education

Master's Executive Data Analysis for Marketing

Scientific Director: Prof. Guido Di Fraia

Master's & Executive Education

Master's ExecutiveData Analysis for Marketing

Scientific Director: Prof. Guido Di Fraia

The fourth industrial revolution is powered by Big Data. For companies, for public administration and for society in general, data represents the energy of the present and the near future.

Big Data is raw data, though. Being able to transform it into information by applying the analysis tools offered by artificial intelligence and cognitive computing in the best possible way means generating value for companies and for the country system.

Within this scenario, the Executive Master in Data Analysis for Marketing was born, the first training course designed to train professionals specialized in Big Data analysis for marketing activities (cognitive marketing, A.I. marketing, marketing automation, marketing data driven, etc.) and communication.

The lessons are both in blended formula, i.e. lessons and workshops to be attended in the classroom and others to be followed online, and in full online formula.




1 year







sede di Milano

IULM Communication School
Via Carlo Bo, 1 - Milano
[email protected]
Tel: +39 02 891412311
Fax: +39 02 891412371