The fourth industrial revolution is powered by Big Data. For companies, for public administration and for society in general, data represents the energy of the present and the near future.
Big Data is raw data, though. Being able to transform it into information by applying the analysis tools offered by artificial intelligence and cognitive computing in the best possible way means generating value for companies and for the country system.
Within this scenario, the Executive Master in Data Analysis for Marketing was born, the first training course designed to train professionals specialized in Big Data analysis for marketing activities (cognitive marketing, A.I. marketing, marketing automation, marketing data driven, etc.) and communication.
The lessons are both in blended formula, i.e. lessons and workshops to be attended in the classroom and others to be followed online, and in full online formula.
The Master aims to train interdisciplinary professionals with solid statistical, IT, communication and management skills focused on knowledge discovery and analytics for decision support.
The training course will provide participants with useful knowledge tools to understand if and when to use Big Data Analytics technologies and solutions in relation to business objectives, with particular attention to marketing and communication purposes.
The Master's course is aimed at anyone who wants to understand how business processes can be modified and enriched through the use of processes and technologies of Big Data Management and Analytics applications in the business environment.
In particular, it is designed for:
- Communication, marketing, sales and human resources operators
- Professionals in the fields of finance, IT, program & project management, with expertise in the use of business-side social media
- Graduates in the disciplines of economics, marketing, communication, statistics and information technology