Specialization in Digital technologies and data for tourism and creative industries
The tourism and creative industries sectors are facing the great challenges imposed by the post Covid-19 recovery but also an extraordinary moment of innovation. The most significant phenomenon is the acceleration of the digital transformation which affects the relationship between companies and their customers, and requires the search for new organizational models. The specialization in Digital technologies and data for tourism and creative industries aims to transfer theoretical-methodological knowledge and skills to: (i) exploit the potential of new digital technologies and big data for the personalization of services and innovation of the customer experience ; (ii) optimize business decisions and performance through the strategic use of data. Within this address it will also be possible to obtain the Certification in Hotel Industry Analytics (CHIA).