Specialization in Digital technologies and data for tourism and creative industries

The specialization in Digital technologies and data for tourism and creative industries aims to transfer theoretical-methodological knowledge and skills to: (i) exploit the potential of new digital technologies and big data for the personalization of services and innovation of the customer experience ; (ii) optimize business decisions and performance through the strategic use of data. Within this address it will also be possible to obtain the Certification in Hotel Industry Analytics (CHIA).