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Specialization in Sustainable destination management and communication

The course aims to transfer theoretical and methodological knowledge and skills for the valorization of territories, for the innovation of the local offer, and for the sustainable management of destinations. Students will acquire theoretical models and methodologies useful for evaluating the development potential of a territory. They will also learn the tools necessary to structure and manage the communication strategies of destinations and of their offer system, with particular attention to the issues of place branding, event marketing and territorial innovation.