IULM students in Paris for the Parolo 2025 BIP Project
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Ten students of the Degree Course in Business Communication and Public Relations, together with Dr. Alessandro Fici, participated in the third edition of the Erasmus+ BIP ‘Parolo 2025’, an intensive project hosted by EFAP Paris from 12 to 16 May 2025. The initiative has been an important opportunity for international interchange and professional development for the students.
The 2025 edition involved 49 students from four European institutions: IULM University, Rotterdam University of Applied Sciences (RUAS), University of the Arts London (UAL) and the host EFAP Paris.
In the first online phase of the programme, a brief was presented by a Parisian communication agency on behalf of the IPANEMA brand, and the groups were asked to develop a communication agency identity.
During the week-long presence in Paris, the activities took place alternately between the two EFAP Paris campuses and included, in addition to group project work, workshops on creating visual identities and social moments such as a visit to a photo exhibition and a boat tour on the Seine.
The final project presentations were attended by representatives of the French IPANEMA agency, who expressed their appreciation for the students' work.
Two IULM students were proud member of the winning team.
The project was rounded off with a practical workshop dedicated to Parisian street art and graffiti culture.
The experience represented an enriching moment of confrontation between different cultural and professional approaches, confirming the usefulness and importance of intensive short mobility programmes.