IULM Master Day 2026 - Future Skills Challenge
On Saturday, March 14, 2026, from 09:30 a.m. to 1 p.m., IULM University opens the doors of its campus for the Master Day - Future Skills Challenge, an event dedicated to graduates, professionals and those who wish to learn more about the educational offerings of the IULM Masters for the academic year 2026-2027.
The initiative, which will take place in presence in the IULM 6 building and in live streaming, is designed to foster dialogue between academic training, research and the professional world, offering concrete tools for orienting one's specialized path and planning one's career.
A program rich in content and moments of discussion:
The morning opens with the talk "The Professions of Communication to 2030," which will feature lecturers, partner companies and professionals engaged in recounting the challenges and future prospects of the communication and management sectors.
This will be followed by thematic masterclasses from 11:30 a.m. to 12:30 p.m. on topics of high relevance and professional impact, including:
- AI for strategies in the hospitality industry
- From ChatGPT to DeepSeek: how artificial intelligence is rewriting the rules of global communication
- Dignity First: image ethics and responsible storytelling
- Governing complexity: strategic communication in global contexts.
- Experiential marketing: an international journey
- Thinking like a leader: tough decisions in the retail of the future
- Writing for a living. dramaturgy in storytelling through images
- Communication strategies and programming for a Sky Original series: devising a documentary, identifying a brand and creating a social campaign
- Human and AI in beauty and Made in Italy: how to create value in communication
- A new market for the LP record in Italy
All masterclasses will be led by IULM faculty and leading professionals, offering immersive, hands-on experiences of the Masters' training method.
In-person and streaming Master presentation:
At 12:30 p.m. there will be a presentation session of the individual IULM Master's degrees, with insights on access methods, educational content, internships and career prospects. It will also be possible to request one-on-one ICS orientation sessions to receive personalized advice from the recruitment team.