International Open Day - December
Saturday, December 2nd, 2023, Università IULM will present its educational offer for English-taught Bachelor’s and Master’s degree programs
Join us online for the International Open Day to be held on Saturday, December 2, 2023, starting at noon! Here you will be able to get all the information you need about our English taught Bachelor’s and Master’s degree programmes. There will also be Q&A sessions in which you can ask all your questions.
Discover the programme (all times are in CET):
- 12.00 am - Introduction to Università IULM
Introducing the Campus, the Academic Offer, and the Advantages of becoming a student at Università IULM in Milan.
Starting from 12.30 pm, you can attend the course presentations in the order you prefer:
- 12.30 pm - Corporate Communication and Public Relations
The three-year undergraduate programme in Corporate Communication and Public Relations enables students to become professionals in the management of the mechanisms governing communication in public and private organizations. At the end of the three years, students will be able to harness the new tools of corporate communication ranging from traditional advertising to Web 2.0 tools, and social networks. This degree provides countless work opportunities in marketing, external relations, advertising and public relations, as well as press offices, or event management.
- 12.30 pm - Fashion communication and Luxury Strategies*
The new Master’s degree programme in English in Fashion Communication and Luxury Strategies is designed with a genuine international vocation and offers highly specialized training to fully understand the dynamics of communication in the global fashion and luxury industry. The curriculum includes two main areas of study: Global Trends and Luxury Strategies. Through a multidisciplinary approach and hands-on activities, it fosters flexibility and the ability to learn in a self-directed and autonomous manner. The programme places significant emphasis on digital communication and lateral thinking development. Developed in collaboration with businesses to meet the skills demanded by the current market, the Fashion Communication and Luxury Strategies course is aimed at outstanding graduates aspiring to work in international contexts, holding positions of responsibility such as, but not limited to, PR Manager, Digital Media Manager, Event Manager, Brand Heritage Curator, Fashion Trend Forecaster, or those interested in conceiving and managing new entrepreneurial ventures. (*new course pending ministerial approval for the academic year 2024/25)
- 12.30 pm - Hospitality and Tourism Management
IULM’s two-year Master’s degree in Hospitality and Tourism Management is a perfect match for graduates who want to take on entrepreneurial and managerial positions in the tourism and service industry. The second year allows the students to continue their studies at IULM University (curricula in “New Technologies and Data for Tourism” and “Creative Industries or Sustainable Destinations Management and Communication”) or they can choose the specialization programme, in the United States (curriculum in Hospitality and Tourism Management), gaining a dual degree, both Italian and American (M.Sc.). The course is in partnership with the University of Central Florida. All students choosing to attend the University of Central Florida will be granted a 10,000$ scholarship as well as a one-year visa allowing to stay in the United States for a further work experience.
- 12.30 pm - Strategic Communication
A two-year Master’s degree programme designed to train professionals destined for managerial roles in corporate communication departments of companies and organizations, or within international PR and communication agencies. The curriculum combines technical-specialist teachings and content aimed at developing cross-disciplinary skills, including lessons with a strong practical and project-based approach. The programme is supported by an Advisory Board comprising executives from leading companies and agencies in the market and allows students to obtain a Dual Degree from Huddersfield University (UK), Cardiff Metropolitan University (UK), and UWA University (Perth, Australia). After a common first year, students can choose between two specializations: in Corporate and Marketing, or in Sustainability.
- 12.30 pm - Marketing, Consumption and Communication
The two-year Master’s degree programme in Marketing, Consumption, and Communication offers two curricula: one in Italian and a new curriculum in English**. The English track features a specialization designed for young branding and marketing professionals aiming for international markets. This course will provide the necessary skills to work in the fields of marketing and brand communication. Graduates can pursue careers as marketing managers, brand and product managers, CRM managers, responsible for online and offline sales networks of industrial and commercial enterprises, managers in digital marketing, or analysts in consulting firms. Keeping pace with market evolution, the programme equips students with the tools to interpret current scenarios and develop a future-oriented vision focused on innovation. (**English-language track pending ministerial approval for the academic year 2024/25)
- 12.30 pm - One-Year Master's Programme Presentation
IULM Communication School offers several one-year Master’s Degree programmes, specialized and executive master’s courses for graduates and professionals who want to specialize within a specific facet of communication. The following programmes are taught in English: International Tourism and Hospitality (MITH); Museology, New Media and Museum Communication (executive education); International Marketing & Sales Communication (executive education).
- 1.00 pm - Q&A Corporate Communication and Public Relations
The IULM team is available to answer any doubts and questions about the Bachelor’s degree programme in Corporate Communication and Public Relations.
You don’t need to register to participate, click here.
- 2.00 pm - Q&A Admission
The IULM team is available to answer any doubts and questions about admission tests and fees.
You don’t need to register to participate, click here.
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