Pandemic and vaccines: the role of communication and corporations

"Vaccine hesitancy" is a widespread attitude among citizens around the world and can be mitigated through an effective combination of media channels, messages, nuances, styles and information sources. What do the scientific data tell us about it? Which communication levers can have a greater impact on the willigness to be vaccinated and on the acceptance of pandemic messages by citizens? What will be the role of corporate communication in this process?

A scientific research conducted by Università IULM in collaboration with Jyväskylä University School of Business and Economics (Finland), University ofGeorgia (USA) and Kookmin University (Seoul, South Korea) for theInternational Corporate Communication HUB will be presented and discussed on April 30th at 11:00 am. The event will be streamed live on Sole 24 Ore's Linkedin page.

Programme:

Opening greetings

• Welcome by Stefano Lucchini, Chairman of the Advisory Board International Corporate Communication Hub;
• Institutional greeting by IULM Rector, Prof. Gianni Canova

Interventions

• Paola Ansuini*, Spokesperson of Mario Draghi
• Andrea Costa, Under Secretary of State at the Ministry of Health
• Ferruccio De Bortoli, journalist;
• Marco Montorsi, Rector Humanitas University;
• Stefania Romenti, Professor IULM;
• Fabio Tamburini, Director of Il Sole 24 Ore;
• Rupert Younger, Director of Oxford University Centre for Corporate Reputation.

Moderator
Stefania Pinna, SkyTg24 journalist

*waiting for confirmation

Download the event poster here

You can watch the live event here: