Professor Stefano Rolando

UNA - Aziende della Comunicazione Unite announced the conclusion of the work of the Jury of The PRize, the only Italian award dedicated to Public Relations, organized by PrHub.

In 2024, the "Lifetime Achievement Award" was given to Stefano Rolando, Professor of Public Communication at IULM University, for his great contribution to the recognition and development of the value of public communication as a central function of democracy.

During his very rich and intense career, Professor Rolando has served as secretary general of the IULM Research Foundation, secretary general of the Conference of Presidents of Italian Regional Assemblies, and Italian representative in the Unesco-Bresce Scientific Committee, among others. Also, director general and head of the Information and Publishing Department at the Presidency of the Council of Ministers and Adviser for Institutional Communication to the Minister of Education. Author of numerous books focusing on public communication, public branding and advertising, Professor Rolando has also been a RAI and Olivetti executive, as well as general manager of Istituto Luce and Regione Lombardia.