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Bruno Giuseppe Sfogliarini

Tenured teacher
Bruno Giuseppe Sfogliarini

Department of Business, Law, Economics and Consumer Behaviour
Faculty of Communication
Bruno Giuseppe Sfogliarini

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Individual tutorial

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Upon reservation to be agreed with the teacher by e-mail.

Bruno Sfogliarini has a degree in mathematics from the State University of Milan.

He worked for 13 years at ACNielsen Italy, where he held the positions of Director of Studies and Added Value Services Manager. In recent years, it has provided analytical and decision support services to most of the companies producing and distributing consumer products in Italy, integrating Nielsen's wealth of information with primary research conducted by CRA.

In 2000, he moved to the Fiat Group, first assuming the responsibility of Community Manager at Motormust.com and then as head of CRM services for Fiat Auto.

From mid-2003 to the end of 2009, he worked in the consulting division of IMS Health as Country Principal for Italy, Primary Market Research and Product & Portfolio Strategy Practice Leader. In recent years it has supported most of the pharmaceutical companies operating in Italy with scenario studies, projects of segmentation of doctors and pharmacists, strategic studies of defense from the generic and for the launch of new products.

Since the beginning of 2010, he has been active as a private consultant, specialising in sales forecasting and customer segmentation studies. In addition to continuing the collaboration with IMS Health, he has carried out projects with various consulting companies, including Crea, Amagi, Sevendots, Medi-Pragma and Freedatalabs, mainly in the areas of FMCG, Pharmaceuticals and Social Media.

From 1998 to 2005, he was a contract professor at the Faculty of Statistical Sciences of the Università Statale di Milano Bicocca, where he taught courses in Statistical Models of Economic Behaviour and Forecasting Methods. He currently teaches Data Analysis at the Faculty of Communication, Public Relations and Advertising at the Free University of Languages and Communication IULM. He currently holds professional training courses in the field of sales forecasting.

Beyond market research, his interests range from mathematics to statistics, economics, marketing, forecasting and futurology.

Areas of scientific interest:

  • Applied statistics
  • Econometrics
  • Forecasting methods
  • Data Mining
  • Scenario methods

 

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

  • “Le domande del consumatore e le prospettive dei consumi: panel 2010” all’interno di Micro & Macro Marketing, 2/2010, Il Mulino
  • “Osservatorio – Il punto sui consumi in Italia Panel 2009” all’interno di Micro & Macro Marketing, 1/2009, Il Mulino
  • “L’utilizzo di modelli di quote di mercato in azienda” (The adoption of market share models in business) all’interno di “La statistica in azienda – Contesti ed applicazioni”, by Paolo Mariani, 2002, Franco Angeli
  • “Tendenze evolutive del sistema distributivo italiano e modificazione del comportamento di acquisto”, Convegno SIS, 1997

 

 

Pur applicando tutte le necessarie diligenze volte a garantire la pubblicazione di informazioni corrette, aggiornate e complete, l’Università IULM non è responsabile dei contenuti riportati nei curricula pubblicati online sul Portale www.iulm.it. Il titolare del presente curriculum vitae è garante e responsabile in via esclusiva della correttezza e veridicità delle informazioni in esso riportate.