Upon reservation to be agreed with the teacher by e-mail.
Two decades of experience in communication and marketing. With a degree in Public Relations at IULM University, he started his career at Cohn & Wolfe in 2004, hIn 2009, following a secondment to Cohn & Wolfe San Francisco, he was tasked with leading the digital transformation of the C&W Milan office into a leading and pioneering model of a modern integrated communications agency. Such was the success of this project, he was then asked to lead a similar digital transformation of Cohn & Wolfe’s Madrid-based business. During this time with Cohn & Wolfe (now BCW – Burson Cohn & Wolfe), he has planned and managed national and international award-winning integrated campaigns for top global brands across a range of different businesses sectors including automotive, technology, sport, food & beverage, pharma, the public sector, finance and not-for-profit. Named among EMEA Top 25 Innovators by The Holmes Report in 2018. He has been responsible for the BCW Milan digital skills training program, and he has trained many managers of companies and NGOs when it comes to digital and social media effective communication. During his professional careers he has been often invited to bring his experience into university classes and workshops.
MAIN AREAS OF SCIENTIFIC INTEREST
Social media communication
Social media marketing
Issue & Crisis ManagementDigital innovation
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