CURRENT POSITION:
Tenured teacher for official course in Marketing.
Barbara Mutti has been working for almost 20 years in out-of-home consumer marketing consulting. After graduating in Marketing, Consumption and Communication (Address: Retail Management) at the IULM University, she obtained an MBA from the Politecnico di Milano. She currently holds the position of Project Manager at Tradelab, where she operates in the OOH Industry.
LINES OF RESEARCH:
The main thematic areas of interest are consumer behavior, market segmentation, geo marketing.
She mainly deals with the area of consumption out of home.
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