Antonello Molella

Antonello Molella has over twenty years of experience in branding and brand communication as a Creative Director and Strategist, developing his experience working with international agencies (Italy and Ireland). Currently, he is Managing Director and Brand Strategist at CANENERO Branding and Digital Agency (Ancona), responsible for the Brand Strategy and Management area. He collaborates with the Department of Literary, Philosophical and Art History Studies at the University of Rome Tor Vergata, lecturing Cultural branding in cultural management and now Semiotics and brand development in media' in the 2nd level Master in New technologies for communication, cultural management and teaching of Art History: for an immersive and multi-sensory use of Cultural Heritage, coordinated by Prof. Carmelo Occhipinti. At the University of G. d'Annunzio of Chieti-Pescara he held seminars dedicated to semiotics and humanistic brand culture, such as Branding from intangible values to brand identity and Tangible and intangible values in humanistic branding. He is an appointed Researcher at the interuniversity research center 3ARC - Ancient Art Architecture Reception Center, for which he conducts research on the semiotics of the ancient in the postmodern period. He collaborates with the Department of Semiotics and Philosophy of Language (Prof. Marcello La Matina) at the University of Macerata, dedicating his research to the interpretive semiotics of media in the postmodern period. In 2024, he participated as a speaker at the international conference Dungeon. Iconography of an Archetype from Antiquity to the Digital Age, promoted by Ca' Foscari University of Venice. He is the author of the digital magazine Branding Metaphysics, where he publishes articles on the phenomenological and interpretive aspects of media and on the crisis of the real in contemporary culture.

Professional CV

CANENERO Branding and Digital Agency (Italy, Osimo), Managing Director, Brand Strategist, 2020 - ongoing.
Originate Brand & Creative (Dublin, Ireland), Creative Director, May 2008 - December 2019
Iceberg (Macerata, Italy), Senior Creative, Copywriter, May 2008 - December 2019
Admarca (ex.RSC&A), (Ancona, Italy), Art Director, January 2004 - October 2006
Acid Studio (Macerata, Italy), Creative, January 2002 - December 2003

Academic CV

LECTURING
University of Rome Tor Vergata
January 2023 - December 2024
Contract Professor, Cultural branding in cultural management - 2nd Level Master in New technologies for communication, cultural management and teaching of Art History: for an immersive and multi-sensory use of Cultural Heritage, coordinated by Carmelo Occhipinti

University of Rome Tor Vergata
January 2025 - ongoing
Contract Professor, Semiotics and brand development in media - 2nd Level Master in New technologies for communication, cultural management and teaching of Art History: for an immersive and multi-sensory use of Cultural Heritage, coordinated by Carmelo Occhipinti

SCIENTIFIC AND CONFERENCE ACTIVITY
3ARC - Ancient Art Architecture Reception Center
September 2023 - ongoing
Appointed Researcher - studies of Semiotics of the ancient in the postmodern

'Hortus animae'. The garden and its ancient roots in documentary and literary sources of modern and contemporary age, study day (Macerata, Palazzo del Mutilato), organized by Claudio Castelletti, Marco di Pasquale
12 December 2024
Scientific and organizational secretariat

'Marinae Puellae'. Metamorphosis of ancient sirens in the artistic and cultural tradition between the Middle Ages and early modern age, study day (Pescara, Genti d'Abruzzo Museum), organized by Claudio Castelletti
4 November 2024
Scientific and organizational secretariat

Dungeon. Iconography of an Archetype from Antiquity to the Digital Age, international conference (Venice, Ca' Foscari University), organized by Paolo Berti, Claudio Castelletti, Stefania De Vincentis
24-25 September 2024
Scientific secretariat
Speaker: Beyond the screen: digital dungeons as ludic heterotopias in the virtual era

Classical-humanistic culture between brand identity and design, study seminar (Pescara, G. d'Annunzio University), edited by Federico Bulfone Gransinigh
16 May 2023
Speaker: Branding from intangible values to brand identity

Communication design. Reflections and design approaches to the visual designer profession, seminar series (Pescara, G. d'Annunzio University), edited by Rossana Gaddi
22 November
Speaker: Tangible and intangible values in humanistic branding

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Forthcoming 2025

Molella, Antonello. “Oltre lo schermo: I dungeon da archetipo mitologico a spazio eterotopico digitale”. Horti Hesperidum. Studi di storia del collezionismo e della storiografia artistica (ISSN 2239-4141)

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