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Isabella Maggioni

Tenured teacher
Isabella Maggioni

Department of Business, Law, Economics and Consumer Behaviour
Faculty of Communication
Isabella Maggioni

Contacts

Individual tutorial

Timetable

Upon reservation to be agreed with the teacher by e-mail.

Isabella Maggioni is an Associate Professor of Marketing at ESCP Business School. Previously, she was Lecturer and Research Fellow at Monash University (Melbourne, Australia) and was awarded her PhD from Catholic University of Milan. Isabella’s research interests cover the area of consumer behaviour and psychology, with a specific focus on consumer well-being, identity-based consumption, sustainable consumption behaviour, and new technology applications in retail and tourism research settings.

Isabella has published her research in journals such as Journal of Business Research, European Management Journal, Journal of Retailing and Consumer Services, International Journal of Hospitality Management, and International Journal of Tourism Research.

She has worked on applied research projects with world-leading organisations and delivered presentations to practitioners and academics across Europe, Australia and New Zealand on retail innovation, consumer and marketing trends, customer experience and service design. She is a member of the scientific committee of the Center for International Marketing & Sales Communication (CIMASC) at IULM University.

MAIN AREAS OF SCIENTIFIC INTEREST

Consumer well-being, identity-based consumption, sustainable consumption behaviour, new technology applications in retail and tourism.

 

 

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

Corsaro, D., Maggioni, I. (2021). Sales transformation: conceptual domain and dimensions, Journal of Business & Industrial Marketing, (in-press).

Corsaro, D., Maggioni, I. (2021). Managing the sales transformation process in B2B: between human and digital, Italian Journal of Marketing, 1, 25-56.

Corsaro, D., Maggioni, I., Olivieri, M. (2021). Sales and marketing automation in the post-Covid-19 scenario: value drivers in B2B relationships, Italian Journal of Marketing, (in-press).

Jebarajakirthy, C., Manish, D., Maggioni, I., Sands, S., Dharmesti, M., Ferraro, C. (2021). Understanding on-the-go consumption: A retail mix perspective, Journal of Retailing and Consumer Services, 58 (in-press)

Rancati, G., Maggioni, I. (2020). Human versus Robot Sales Assistants, Insights: consumer neuroscience in business, 32, 11-13.

Maggioni I., Sands, S. J., Ferraro, C. R., Pallant, J. I., Pallant, J. L., Shedd, L., Tojib, D. (2020). Consumer cross-channel behaviour: is it always planned?, International Journal of Retail & Distribution Management, 48(12), 1357-1375.

Maggioni, I. (2020). Consumer-Retailer Identification Enhancing Consumer Well-Being. In F. Musso, & E. Druica (Eds.), Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences (pp. 1-14). Hershey, PA: IGI Global.

Maggioni, I., Sands, S., Kachouie, R., Tsarenko, Y. (2019). Shopping for well-being: The role of consumer decision-making styles. Journal of Business Research, 105, 21-32.

Sands, S., Maggioni, I., Ferraro, C., Jebarajakirthy, C., Dharmesti, M. (2019). The vice and virtue of on-the-go consumption: An exploratory segmentation. Journal of Retailing and Consumer Services, 51, 399-408.

Di Gregorio, A., Maggioni, I., Mauri, C., Mazzucchelli, A. (2019). Employability skills for future marketing professionals. European Management Journal, 37(3), 251-258.

Lowe, J., Maggioni, I., Sands S. (2018). Critical success factors of temporary retail activations. Journal of Retailing and Consumer Services, 40, pp. 74-81.

Mauri C., Di Gregorio, A., Mazzucchelli, A. Maggioni, I., (2017). The employability of marketing graduates in the era of digitalisation and globalisation, Mercati e Competitivita’, 4, pp. 103-104.

Maggioni, I. (2016). What drives customer loyalty in grocery retail? Exploring shoppers’ perceptions through associative networks. Journal of Retailing and Consumer Services, 33, pp. 120-126.

Marcoz, E. M., Mauri, C., Maggioni, I., Cantu’, C. (2016). Benefits from service bundling in destination branding: the role of trust in enhancing cooperation among operators in the hospitality industry. International Journal of Tourism Research, 18(3), pp. 260-268.

Maggioni, I., Marcoz, E. M., Mauri, C. (2014). Segmenting networking orientation in the hospitality industry: an empirical research on service bundling. International Journal of Hospitality Management, 42, pp. 192-201.

Maggioni, I. (2014). Identity-based consumer behaviour, self-congruity and retail-consumer relationships: a literature review. In Musso, F., Druica, E. (Eds.), Handbook of Research on Retailer-Consumer Relationship Development (pp. 13-26). Hershey, PA: IGI Global.

 

 

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