Marco Lombardi

Marco Lombardi has been with Young & Rubicam since 1968; a long period full of diversified experiences with all the customers who have built the history, know-how and image of Y&R: leader of highly competitive and mass markets, innovative in services, reference points in high image products.

A multi-culture that had as its springboard corporate marketing (Findus Ltd. in England), media planning and research (agency Seller & Crawford in Milan), before starting as an Account Executive in Y&R in Milan.

Marco Lombardi was Customer Service Director and, in 1987, General Manager; since 1990, he has focused his activity on strategic development with particular reference to the construction of brand values.
After being EVP Director of Strategic Development, he is now President of Y&R Italy.
Marco Lombardi has always combined his professional activity with that of study and research in the field of mass media and brand strength; he has held seminars for the Faculty of Political Science of the State University and for the Institute of Psychology of the Catholic University of Milan.

Areas of scientific interest

Brand management

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

Lombardi Marco, La creatività in pubblicità, Franco Angeli, Milano, 2012

Moffit Sean, Dover Mike, edizione italiana a cura di Lombardi Marco,  Wikibrands, Franco Angeli, Milano 2012

Marco Lombardi, La Strategia in pubblicità, Franco Angeli, Milano 2011

Marco Lombardi, La Marca, Una Come Noi. La personalità di marca nell’era post-spot, Franco Angeli, Milano 2007

Marco Lombardi Il dolce tuono. Marca e pubblicità  nel 3° millennio (a cura di), Franco Angeli 2000

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

COURSES 2020/2021

Bachelor of Science in Public Relations and Business Communication

- Creativity workshop - Advertising creativity techniques

COURSES 2019/2020

Bachelor of Science in Public Relations and Business Communication

Creativity workshop - Advertising creativity techniques

COURSES 2018/2019

Bachelor of Science in Public Relations and Business Communication

Creativity workshop - Advertising creativity techniques

COURSES 2017/2018

Bachelor of Science in Public Relations and Business Communication

Creativity Workshop - Advertising Creativity Techniques

COURSES 2016/2017

Degree Course in Public Relations and Business Communication

Creativity Workshop - Advertising Creativity Techniques

Master Degree Course in Marketing, Consumption and Communication (specialising in Brand Management)

- Brand Lab (Brand identity and values)

COURSES 2015/2016

Bachelor of Science in Public Relations and Business Communication

Creativity workshop - Advertising creativity techniques

Master's degree course in Marketing, Consumption and Communication - specialising in Brand Management

- Brand Lab (Brand identity and values)

COURSES 2014/2015

Bachelor of Science in Public Relations and Business Communication

- Techniques of advertising creativity

Master's degree course in Marketing, Consumption and Communication - specialising in Brand Management

- Brand Lab (Brand Identity and Values)

Master's Degree Course in Marketing, Consumption and Communication - focus on Digital Marketing Management

Communication strategy and media planning (integrated)
- Communication strategy

COURSES 2013/2014

Bachelor of Science in Public Relations and Business Communication

- Advertising Creativity Techniques

Bachelor of Science in Marketing, Consumption and Communication - Brand Management - Brand Lab (Brand Identity and Values)

Bachelor of Science in Marketing, Consumption and Communication

- focus: digital marketing management
Communication strategy and media planning (integrated)

- Communications Strategy

COURSES 2012/2013

Degree Course in Public Relations and Business Communication

- Advertising Creativity Techniques
Master Degree Course in Marketing, Consumption and Communication - focus on brand management - Brand Lab (brand identity and values)

COURSES 2011/2012
Degree Course in Public Relations and Business Communication

- Advertising Creativity Techniques

Master Degree Course in Strategy and Brand Communication, Fashion and Design

Master Degree Course in Marketing, Consumption and Communication

Master Degree Course in Marketing, Consumption and Commercial Distribution

- Managing Brand Equity: Pathologies and Intervention Strategies

COURSES 2010/2011

Bachelor of Science in Public Relations and Business Communication

- Advertising Creativity Techniques

Bachelor of Science in Strategy and Brand Communication, Fashion and Design

- Managing Brand Equity: pathologies and intervention strategies

Master's degree course in Promotion and management of culture and tourism

-
Managing brand equity

- pathologies and intervention strategies