
Marco Lombardi


Contacts
Email
[email protected]
Marco Lombardi has been with Young & Rubicam since 1968; a long period full of diversified experiences with all the customers who have built the history, know-how and image of Y&R: leader of highly competitive and mass markets, innovative in services, reference points in high image products.
A multi-culture that had as its springboard corporate marketing (Findus Ltd. in England), media planning and research (agency Seller & Crawford in Milan), before starting as an Account Executive in Y&R in Milan.
Marco Lombardi was Customer Service Director and, in 1987, General Manager; since 1990, he has focused his activity on strategic development with particular reference to the construction of brand values.
After being EVP Director of Strategic Development, he is now President of Y&R Italy.
Marco Lombardi has always combined his professional activity with that of study and research in the field of mass media and brand strength; he has held seminars for the Faculty of Political Science of the State University and for the Institute of Psychology of the Catholic University of Milan.
Areas of scientific interest
Brand management
Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.
Lombardi Marco, La creatività in pubblicità, Franco Angeli, Milano, 2012
Moffit Sean, Dover Mike, edizione italiana a cura di Lombardi Marco, Wikibrands, Franco Angeli, Milano 2012
Marco Lombardi, La Strategia in pubblicità, Franco Angeli, Milano 2011
Marco Lombardi, La Marca, Una Come Noi. La personalità di marca nell’era post-spot, Franco Angeli, Milano 2007
Marco Lombardi Il dolce tuono. Marca e pubblicità nel 3° millennio (a cura di), Franco Angeli 2000
Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.
COURSES 2021/2022
Bachelor of Science in Corporate Communication and Public Relations
- Creativity laboratory - Advertising: Creativity Techniques
COURSES 2020/2021
Bachelor of Science in Public Relations and Business Communication
- Creativity workshop - Advertising creativity techniques
COURSES 2019/2020
Bachelor of Science in Public Relations and Business Communication
Creativity workshop - Advertising creativity techniques
COURSES 2018/2019
Bachelor of Science in Public Relations and Business Communication
Creativity workshop - Advertising creativity techniques
COURSES 2017/2018
Bachelor of Science in Public Relations and Business Communication
Creativity Workshop - Advertising Creativity Techniques
COURSES 2016/2017
Degree Course in Public Relations and Business Communication
Creativity Workshop - Advertising Creativity Techniques
Master Degree Course in Marketing, Consumption and Communication (specialising in Brand Management)
- Brand Lab (Brand identity and values)
COURSES 2015/2016
Bachelor of Science in Public Relations and Business Communication
Creativity workshop - Advertising creativity techniques
Master's degree course in Marketing, Consumption and Communication - specialising in Brand Management
- Brand Lab (Brand identity and values)
COURSES 2014/2015
Bachelor of Science in Public Relations and Business Communication
- Techniques of advertising creativity
Master's degree course in Marketing, Consumption and Communication - specialising in Brand Management
- Brand Lab (Brand Identity and Values)
Master's Degree Course in Marketing, Consumption and Communication - focus on Digital Marketing Management
Communication strategy and media planning (integrated)
- Communication strategy
COURSES 2013/2014
Bachelor of Science in Public Relations and Business Communication
- Advertising Creativity Techniques
Bachelor of Science in Marketing, Consumption and Communication - Brand Management - Brand Lab (Brand Identity and Values)
Bachelor of Science in Marketing, Consumption and Communication
- focus: digital marketing management
Communication strategy and media planning (integrated)
- Communications Strategy
COURSES 2012/2013
Degree Course in Public Relations and Business Communication
- Advertising Creativity Techniques
Master Degree Course in Marketing, Consumption and Communication - focus on brand management - Brand Lab (brand identity and values)
COURSES 2011/2012
Degree Course in Public Relations and Business Communication
- Advertising Creativity Techniques
Master Degree Course in Strategy and Brand Communication, Fashion and Design
Master Degree Course in Marketing, Consumption and Communication
Master Degree Course in Marketing, Consumption and Commercial Distribution
- Managing Brand Equity: Pathologies and Intervention Strategies
COURSES 2010/2011
Bachelor of Science in Public Relations and Business Communication
- Advertising Creativity Techniques
Bachelor of Science in Strategy and Brand Communication, Fashion and Design
- Managing Brand Equity: pathologies and intervention strategies
Master's degree course in Promotion and management of culture and tourism
-
Managing brand equity