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Emanuele Invernizzi

Tenured teacher
Emanuele Invernizzi

Department of Business, Law, Economics and Consumption
Faculty of Communication
Emanuele Invernizzi

Contatti

Telephone
+39 02 891412673

Fax
+39 02 891412765

Email
[email protected]

Doctor in Economics and Commerce, Bocconi University, Milan, 1968

Professor of PR & Corporate communication at IULM University, Milan, since 1993

Director of the Executive Master in Corporate Public Relations (MARPI), IULM University, since 2003

Visiting Professor at Sloan School of Management, MIT, USA 1987-1988

President of EURERA (European Public Relation Education & Research Association) 2010-2011

Member of the board of CUEIM (University Consortium of Industrial and Managerial Economics), Verona, Italy, since 2003

Chief Editor of the peer reviewed Book Series "Business Communication", Franco Angeli Editore, since 2013

Member of the Scientific Committee of the academic journals:

  • Sinergie, Cueim Editore, Verona, Italy;
  • Journal of Communication Management, Emerald, UK;
  • Development and Organization, Milan, Italy;
  • Academicus. An Intenational Journal, Vlore University, Albania;
  • International Journal of Strategic Communication, Routledge, USA.

Areas of scientific interest

Strategic Communication, Corporate Communication, Public Relations,

Organizational communication, Internal communication



Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

Books

- L'organizzazione del lavoro d'ufficio tra automazione e decisioni strategiche, F.Angeli, Milano, 1984;

- Terziario avanzato e nuove professioni: il caso delle relazioni pubbliche,  F.Angeli, Milano, 1985.

- Il manager a più dimensioni, (with F. Butera, eds), F.Angeli, Milano, 1993.

- La comunicazione organizzativa: teorie, modelli e  metodi, Giuffré, Milano, 2000

- Mobile etiquette, Lupetti editore, 2002

- Pasta, amore e fantasia. La ricetta del successo del Pastificio Rana, Il Sole 24 Ore, 2006

- Competitività d’impresa e persone per competere, (with D.Viviani, eds), F.Angeli, Milano, 2007

- Email Etiquette: Seven rules for effective emails, (with A.Lucchini)  F.Angeli, 2009

- Institutionalizing Public Relations and Corporate Communication, (with T. Muzi Falconi, S. Romenti eds), vol. 1, 2, Pearson, 2009

-  Relazioni pubbliche e corporate communication, 1 Le competenze e i servizi di base, (with S. Romenti), McGraw-Hill, Milano, 2012

-  Relazioni pubbliche e corporate communication, 2 La gestione dei servizi specializzati, (with S. Romenti), McGraw-Hill, Milano, 2012

- Strategic communication and the entrepreneurial role of the Corporate Communication Officer (with S. Romenti), in R. Gambetti and S. Quigley (eds.), Managing corporate communication: a cross-cultural approach, Palgrave, 2013

- Relationships and Quality Management: the Pastificio Rana Case Study, (with S. Romenti), in J. Balmer, L. Illia, A. Gonzales, (eds.)  Contemporary Perspective on Corporate Marketing,  Routledge, Taylor & Francis Group, 2013

- Institutionalization, Organizations, and Public Relations: Two-sided Approach, (with A. Gregory, S. Romenti),  in Sriramesh K, Zerfass A, Kim J, (edited by), Current Trends and Emerging Topics in Public Relations and Communication Management, Routledge, New York, 2013.   

- Strategic communication and the entrepreneurial perspective, (with S. Romenti), in D. Holtzhausen and A. Zerfass (eds.), Handbook of Strategic Communication, Routledge, Taylor & Francis Group, 2015.

- Facebook Etiquette. Le sette regole per un uso efficace di Facebook, (with G. Murtarelli), Franco Angeli,Milano, 2015.

 

Selected Articles

- "Organization of Office Work: Automation and Strategic Decision", in K. Petrov (ed.), Unatractive Work, Sociology of Work, Sofia, 1985.

- Information Technology: From Impact On to Support For Organizational Design , Management in the 1990s Working Papers, Sloan School of Management, MIT, Cambridge, MA, USA, 1988.

- Electronic Mail and Organizational Cooperation: A Case Study , (with G. Luberto), Management in the 1990s working papers, MIT, Cambridge, MA, USA, 1989.

- "Dalla comunicazione interna alla comunicazione organizzativa", in L'Impresa, n.1, gennaio 1993.

- "The Communication Evolution under way in Large Italian Firms", in R.Cesaria, P.Shockley Zalaback (eds), Organization means Communication, SIPI, Roma, 1995

- "La comunicazione organizzativa per la gestione e per l'approccio al mercato", Sinergie, n. 38, 1995

- "I valori, un traghetto verso il futuro", L'Impresa, n.3, marzo 1996

- "La comunicazione per il cambiamento negli enti pubblici", Amministrare, n.3, Il Mulino, 1997

- “Valori guida e comunicazione per il cambiamento”, Banca e Lavoro, n. 6, 2000

- “La comunicazione d’impresa: un paradosso e tre storie”, Quaderni di sociologia, 2001

- Introduction to P. Kotler, Marketing del turismo, McGraw-Hill, 2003

- “Relazioni pubbliche e comunicazione aziendale”, in Sviluppo e organizzazione, n. 204, 2004

- “L’impresa Communication oriented”, L’Impresa, n.9, 2008

- “Institutionalization and Evaluation of Corporate Communication in Italian Companies”, (with S. Romenti), in International Journal of Strategic Communication, vol.3, issue 2, 2009

- “Strategic Communication and Decision Making processes: Toward the Communication Oriented Organization”, (with S. Romenti), Academicus. An Intenational Journal, Vlore University, 2011

- “La comunicazione strategica per lo sviluppo organizzativo e imprenditoriale”, Sinergie, N. 88, 2012

- “Engaging employers to develop quality in higher education: the case of communication studies in Italy”, (con S. Romenti, S.Biraghi), Quality in Higher Education, Volume 18, Issue 2, 2012

- “Identity, communication and change management in Ferrari” (con S. Romenti, M. Fumagalli), Corporate Communications: An International Journal, vol.17, Issue 4, 2012.

- Imprenditività e ruolo strategico della comunicazione nelle grandi aziende, (con S.Romenti), Harvard Business Review, Italy, September 2014.

- Approccio al mercato e ruolo strategico della comunicazione: il caso Campari, (con M.Fumagalli), Sviluppo & Organizzazione, n.265 June/July 2015.



Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

COURSES 2020/2021

Master's Degree in Strategic Communication

- Strategic & entrepreneurial Communication

COURSES 2019/2020

Bachelor of Science in Strategic Communication

Strategic & entrepreneurial communication

COURSES 2017/2018

Bachelor of Science in Strategic Communication

- Digital Communication Management
Digital and CrossmediaStrategy

COURSES 2015/2016

Bachelor of Science in Public Relations and Business Communication

- Public relations and corporate communication

COURSES 2014/2015

Bachelor of Science in Public Relations and Business Communication

- Public relations and business communication

COURSES 2013/2014

Degree course in Public relations and business communication

— Public relations and business communication


COURSES 2012/2013

Bachelor of Science in Public Relations and Business Communication
- Public Relations and Business Communication

- Public relations (advanced course)


COURSES 2011/2012
Degree course in Public relations and business communication
- Public relations and business communication

— Public relations (advanced course)

COURSES 2010/2011
Bachelor of Science in Public Relations and Business Communication

- Public Relations (advanced course)

- Public Relations