Fici Alessandro
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Alessandro Fici

Tenured teacher
Alessandro Fici

Department of Business, Law, Economics and Consumer Behaviour
Faculty of Communication
Alessandro Fici

Contacts

Individual tutorial

Timetable

Upon reservation to be agreed with the teacher by e-mail.

CURRENT POSITION:

Adjunct Professor at IULM University, Milan, where he teaches Neuroscience for Communication in the Master's Degree program in Strategic Communication, and at the University of Milan, where he teaches Psychology of Food Choice in the Master's Degree program in Human Nutrition and Food Science.

He also collaborates with the Behavior and Brain Lab at IULM University, contributing to the design, coordination, and development of applied research projects in consumer neuroscience, consumer psychology, and neuromarketing.

LINES OF RESEARCH:

Research activities focus on consumer neuroscience and behavioral science, examining the cognitive, affective, and contextual processes that shape consumer decision-making and experiences. Key research areas include consumer–brand relationships, communication, food choice, sustainability, and shopping experiences across physical and digital environments, including augmented reality applications.

The methodological approach integrates neurophysiological measures (EEG, Eye Tracking, electrodermal activity, and heart rate), implicit measures, psychometric instruments, and quantitative and statistical analyses.

A further area of research focuses on the psychological and social well-being of university students, investigating psychosocial factors and conditions associated with well-being through quantitative methodologies, psychometric instruments, and statistical analyses.

DISCIPLINARY GROUP:

11/PSIC-03 – Social, Work and Organizational Psychology; 11/PSIC-01 – General Psychology, Neuropsychology and Cognitive Neuroscience, Psychometrics



Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

Author IDs

Google Scholar: https://scholar.google.com/citations?user=mRkFpTQAAAAJ

Scopus ID: 57213598489

ORCID ID: https://orcid.org/0000-0003-3993-8453

Selected Publications / Selezione pubblicazioni

  1. Fici, A., Micheletto, V., Russo, V., & Jacomuzzi, A. C. (2026). The mediating role of university mattering in the association between SEB skills and student wellbeing. Frontiers in Psychology, 17, 1926451. https://doi.org/10.3389/fpsyg.2026.1926451
  2. Fici, A., Bilucaglia, M., Jacomuzzi, A. C., Gifuni, G., Pasculli, V., Russo, V., & Zito, M. (2026). Should I Laugh? Humor in Funeral Advertising: Self-Report and Neurophysiological Evidence. Frontiers in Communication, 11. https://doi.org/10.3389/fcomm.2026.2002696
  3. Fici, A., Casiraghi, C., Monticelli, B., Accardi, S., Bilucaglia, M., Rossi, C., Corsaro, D., Zito, M., & Russo, V. (2026). Consumer neuroscience approach to examining how augmented reality and QR codes support product and brand sustainability communication in retail settings. Scientific Reports. https://doi.org/10.1038/s41598-026-72987-w
  4. Casiraghi, C., Fici, A., Bilucaglia, M., Rossi, C., Zito, M., & Russo, V. (2025). Processing every bite: A neuroscientific analysis of the eating experience and its cognitive and emotional dynamics. Current Psychology, 44(18), 15183–15199. https://doi.org/10.1007/s12144-025-08104-3
  5. Casiraghi, C., Chiarelli, S., Gifuni, G., Fici, A., Bilucaglia, M., Jacomuzzi, A. C., Micheletto, V., Zito, M., & Russo, V. (2025). How to nudge students toward healthier snacks? Consumer neuroscience insights on multisensory nudge interventions in university vending machines. PLOS ONE, 20(6), e0325804. https://doi.org/10.1371/journal.pone.0325804
  6. Fici, A., Bilucaglia, M., Casiraghi, C., Rossi, C., Chiarelli, S., Columbano, M., Micheletto, V., Zito, M., & Russo, V. (2024). From e-commerce to the metaverse: A neuroscientific analysis of digital consumer behavior. Behavioral Sciences, 14(7), 596. https://doi.org/10.3390/bs14070596
  7. Zito, M., Fici, A., Bilucaglia, M., Gabrielli, G., & Russo, V. (2021). Job assessment through bioelectrical measures: A neuromanagement perspective. Frontiers in Psychology, 12, 673012. https://doi.org/10.3389/fpsyg.2021.673012
  8. Zito, M., Fici, A., Bilucaglia, M., Ambrogetti, F. S., & Russo, V. (2021). Assessing the emotional response in social communication: The role of neuromarketing. Frontiers in Psychology, 12, 625570. https://doi.org/10.3389/fpsyg.2021.625570

Books and Book Chapters

  1. Fici, A., & Bellati, M. (2024). Che cos'è il neuromarketing? Carocci Editore, Roma. ISBN: 9788829025343.
  1. Fici, A., & Circi, R. (2022). L'autenticità come driver di comunicazione: criticità e sviluppi delle aziende italiane. In F. Massara & M. Polesana (Eds.), Rapporto 2022 sulla comunicazione d'impresa (pp. 14–43). FrancoAngeli, Milano. ISBN: 9788835138419.
  2. Russo, V., & Fici, A. (2019). Comunicazione, pubblicità, decisioni e neuromarketing. In P. Moderato (Ed.), Contesti di comunicazione. Pluralità di linguaggi nel mondo 3.0 (pp. 95–151). FrancoAngeli, Milano. ISBN: 9788891781468.

 


Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.