Massimo Virginio Fabbro

ex(2013 - today) Founder and President of DINN!
DINN! is a design and innovation company that operates in the areas of retail design, service design, product desing and brand desing in Europe and the Middle East on behalf of national and international brands in various sectors.

(2001-2012) Founder and Managing Director of Crea International
Crea International is a retail design company with experience in Italy, Europe and the Middle East.

(2006 - present) Lecturer in Physical Branding at master courses at the University of Parma (Master in Marketing Management, Master in Retail Management, Master Executive Banking as Retailing)

(2006 - 2007) Executive Board member of POPAI Italy
POPAI is the international association of retail marketing

(1996 - 2001) Founder and President of FORE
Fore was a company of strategy and management consulting with strong specialization in the areas of food, retail and brand.

(1991 - 1996) Senior Consultant MAC GROUP/GEMINI CONSULTING
Mac Group - Gemini Consulting was an international management consulting company in which Massimo Fabbro worked mainly in the marketing, sales and retail areas.

(1989 - 1991) Researcher at IFOR/CESCOM (Centro Studi sul Commercio dell'Università Commerciale Bocconi)

(1988) Degree in Political and Economic Sciences from the University of Milan. Rapporteur: Prof. Aldo Spranzi. Title of the thesis "La liberalizzazione degli orari degli esercizi commerciali" (110/110 e Lode).

Areas of scientific interest

The main areas of research and professional application concern design and innovation as competitive tools for branded companies. In particular, his research has always focused on exploring the ways in which the activity of conception and design is able to combine analytical ability and creative intuition, in order to develop innovative working methods and conscious decision-making processes for brand companies that intend to invest in innovative projects through design. In recent years, he has approached the area of design thinking, developing an original model (Design Insighting Process) of design approach to design that he uses in his professional activity.

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

“Progettazione funzionale all’apprendimento e iperprogettazione: quale equilibrio”(2014) Bicocca Training & Development Centre Blog

 “Digital banking e Nuovi Concept di Filiale” (2013)– in Digital Banking – Exton Consulting Ed.

“Cose di Questo Mondo” (2005) - edizione i Pianeti-Altre Storie, DeAgostini

“I Team Permanenti” (1997) – Rivista Sviluppo & Organizzazione - ESTE

“Sviluppo nelle reti” (1992)– Rivista Sviluppo & Organizzazione - ESTE

 “Quale product management per il futuro” (1991) – rivista Trade marketing – Franco Angeli Ed.

“Le Supercentrali Europee”: evoluzione internazionale del ruolo delle centrali d’acquisto (1991) – rivista Trade Marketing – Franco Angeli Ed.

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

COURSES 2020/2021

Master's Degree in Marketing, Consumption and Communication

- Retail & Branded Places Design

COURSES 2019/2020

Master's Degree Course in Marketing, Consumption and Communication

Bachelor of Science in Strategic Communication

- Retail & Branded Places Design

COURSES 2018/2019

Master's Degree Course in Marketing, Consumption and Communication

- Retail & Branded Places Design

COURSES 2017/2018

Master's Degree Course in Marketing, Consumption and Communication

- Design of consumption places

COURSES 2016/2017

Master's Degree Course in Marketing, Consumer Affairs and Communication (Address: Retail Management)

- Design of consumption places

COURSES 2015/2016

Master's Degree Course in Marketing, Consumer Affairs and Communication (Address: Retail Management)

- Design of consumption places

COURSES 2014/2015

Master's Degree Course in Marketing, Consumer Affairs and Communication (Address: Retail Management)

- Design of consumption places