Chiara Casiraghi

CURRENT POSITION:

Adjunct Lecturer in Psychology of Communication

She carries out research activities at the Behavior and BrainLab, IULM University

LINES OF RESEARCH:

• Consumer neuroscience and neuromarketing

• Consumer behaviour, consumer psychology and decision-making processes

• Sensory marketing and food-related experiences

• Social cognition in consumer behaviour

DISCIPLINARY GROUP:

11/PSIC-01 (PSICOLOGIA GENERALE, NEUROPSICOLOGIA E NEUROSCIENZE COGNITIVE, PSICOMETRIA)

11/PSIC-03 (PSICOLOGIA SOCIALE, DEL LAVORO E DELLE ORGANIZZAZIONI)

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

• Casiraghi C.*, Zito M., Russo V. (2026) From social cognition to consumption: towards an EEG-based approach to consumer mentalizing. Frontiers in Psychology, 17, 1740012. https://doi.org/10.3389/fpsyg.2026.1740012

• Casiraghi C., Fici A.*, Bilucaglia M., Rossi C., Zito M., Russo V. (2025) Processing Every Bite: A Neuroscientific Analysis of the Eating Experience and its Cognitive and Emotional Dynamics. Current Psychology, 44, 15183–15199. https://doi.org/10.1007/s12144-025-08104-3

• Casiraghi C., Chiarelli S., Gifuni G.*, Fici A., Bilucaglia M., Jacomuzzi A.C., Micheletto V., Zito M., Russo V. (2025) How to nudge students toward healthier snacks? Consumer neuroscience insights on multisensory nudge interventions in university vending machines. PLOS One, 20 (6), e0325804. https://doi.org/10.1371/journal.pone.0325804

• Bilucaglia M., Casiraghi C., Chiarelli S.*, Bruno A., Fici A., Russo V., Zito M. (2025). Emotional Reactions To AI-generated Images: A Pilot Study Using Neurophysiological Measures. Lecture Notes in Computer Sciences, 15510, 147–161. Springer, Cham. https://doi.org/10.1007/978-3-031-82487-6_11

• Fici A., Bilucaglia M., Casiraghi C.*, Rossi C., Chiarelli S., Columbano M., Micheletto V., Zito M., Russo V. (2024). From E-Commerce to the Metaverse: a Neuroscientific Analysis of Digital Consumer Behavior. Behavioral Sciences, 14(7), 596. https://doi.org/10.3390/bs14070596

• Bilucaglia M.*, Zito M., Fici A., Casiraghi C., Rivetti F., Bellati M., Russo V. (2024). I DARE: IULM Dataset of Affective REsponses. Frontiers in Human Neuroscience, 18. https://doi.org/10.3389/fnhum.2024.1347327

• Russo V., Bilucaglia M., Casiraghi C.*, Chiarelli S., Columbano M., Fici A., Rivetti F., Rossi C., Valesi R., Zito M. (2023). Neuroselling: applying neuroscience to selling for a new business perspective. An analysis on teleshopping advertising. Frontiers in Psychology, 14. https://doi.org/10.3389/fpsyg.2023.1238879

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.