Albert Antonini Mangia

A digital marketing and innovation leader with a consolidated career in global corporations such as Alibaba, Mediaset, and Fininvest.

He currently serves as Associate Partner and Industry Expert at Cavour Corporate Finance, a firm specialized in Mergers & Acquisitions (M&A), where he provides strategic advisory to companies and industrial groups involved in acquisition or divestment processes.

In parallel, he lectures in Digital Marketing and E-commerce at several universities and business schools and is the author of the book “Digital Marketing & Ecommerce” (Hoepli Publishing House).

As Marketing Director for Southern Europe at Alibaba Group, he founded the Italian offices of the Chinese e-commerce giant, leading over 500 brands in accessing the Chinese market and supporting hundreds of Italian SMEs in their international expansion through Alibaba’s marketplaces.

Before joining Alibaba, he held managerial roles in the digital area of Mediaset, where he led televoting services and contributed to the launch of the group’s first mobile applications, including TGCOM24 and Sport Mediaset. He developed and implemented digital marketing strategies to promote the company’s apps and websites and, as Head of Innovation, played a key role in the group’s digital growth.

He collaborates as a lecturer in Digital Marketing, E-commerce, and Digital Transformation with SDA Bocconi, IULM University, Università Cattolica del Sacro Cuore, Politecnico di Milano, Roma Tre University, 24ORE Business School, and the University of Bari (where he graduated in Economics with a thesis on the Internet).

He also serves as Vice President of the Associazione Pugliesi, a network bringing together entrepreneurs, professionals, managers, and institutions to foster synergies and opportunities for the economic development of the Apulia region.

His profile is further enriched by previous experience as an officer in the Italian Navy and as Product Manager at Jumpy, a Fininvest Group startup.

MAIN AREAS OF SCIENTIFIC INTEREST

Digital marketing and data-driven marketing models

B2C and B2B e-commerce, marketplaces and digital platforms Customer journey, customer experience and digital CRM

Artificial intelligence applied to marketing, communication and e-commerce Predictive marketing, marketing automation and martech

Digital innovation and business model transformation

Digital internationalization strategies and cross-border e-commerce

Impact of emerging technologies on consumer behavior and decision-making processes

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

“Digital marketing & ecommerce. Vendere online in tutti i canali” Autore: Albert Antonini Mangia

Editore: Hoepli

Data di pubblicazione: 17 febbraio 2023 Lingua: Italiano

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.