Fieldwork

Companies will have a group of Post-graduate marketing and communication students at their disposal working in a specialization lab promoting integration between university education and practical skills, which can only arise from directly experiencing a company's real problems.

The Fieldwork consists of a curricular training project developed on the basis of a company brief, addressed and solved by the students, coordinated by a lecturer and a Mentor.

Also, as additional services related to the project, companies will benefit from activities such as:

• Career Service & Employer branding: special recruiting projects ( Assessment, etc..) communication activities related to the brand sponsor.
• Visiting Executive - testimony of a manager in the classroom
• Student Executive: contamination between educational content and the business world
• possibility to write a white paper on the theme of the project
• Review - recent literature on a topic of interest: collection of all published scientific articles divided by topic of interest.
• Professional video shots containing interviews with company managers and students to be conveyed on the University's social channels.
• participation in Career Days for recruiting students
• access to selection paths structured and designed according to the company's needs
• Joint press release: Enhancement of the project in terms of communication and marketing