International Marketing:

• Analyzing customer insights in global markets

• Advanced marketing strategy

• International branding

• International trade marketing

• Managing sustainability in global chains 

International Sales Communication:

• Intercultural communication

• Sales management & neuro-selling

• Relationship selling for global business

• International retail selling

Soft Skills Laboratory:

• Storytelling across boundaries

• Complex Negotiation-multicultural contexts, complex projects & manifold interlocutors

• Creative leadership

• Individual & cross-culture team coaching

Digital Marketing Laboratory:

• Analytics & big data for marketing & sales

• Data sensing & visualization

• Social media marketing & omnichannel experience management

• Marketing automation, CRM and Artificial Intelligence

Cross-cultural Laboratory:

• EMEA (Europe, Middle East, Africa) & Russia

• APAC (Asia Pacific) & India

• NORTH AMERICA (Canada, USA) & LATAM (Latin America)

Lo study tour si svolgerà in California e prevede diverse esperienze con un forte orientamento all'innovazione, tra le quali workshop presso l’headquarter di Salesforce a San Francisco, Twitter, Google, Cloud4Wifi, IBM Watson West ed altre imprese della Silicon Valley. È anche previsto un retail tour volto a studiare nuovi format distributivi e i relativi adattamenti interculturali.

Le spese di viaggio e alloggio sono coperte dalla quota di partecipazione al Master.