Strategy and marketing according to Seth Godin
On Monday, February 3, IULM University hosted an event dedicated to the key concepts of This is Strategy, the new book by Seth Godin, one of the most influential thinkers in modern marketing. Reporting live from the United States, the author shared his vision of strategy as an essential element in meeting the challenges of an ever-changing world.
Further exploring the book's themes, Massimiliano Freddi and Giuseppe Stigliano, IULM professors and communications professionals, dialogued on the role of strategy in contemporary marketing.