Cash Cash Money
It is possible to visit in Exhibition Hall, the installation CASH CASH MONEY curated by Art director Sergio Pappalettera in collaboration with Studio Prodesign and some students of IULM.
L'Art Director Sergio Pappalettera
La Cattedrale del Denaro
Maneki Neko Il Gatto Portafortuna giapponese
Prof. Leonardo Capano, Matteo Cidda, Responsabile Comunicazione di Banco BPM, Rettore Prof. Gianni Canova, Art Director Sergio Pappalettera
T-shirts Cash Cash Money Money
Una vasca di banconote
Great success for the inauguration of "Cash Cash Money", the installation, conceived and curated by Art director Sergio Pappalettera with Studio Prodesign, conceived as part of the 2019 Word of the Year: Money, promoted by Rector Gianni Canova.
The installation has an immersive dimension and is imbued with the highest pop essence: it ignites the imagination within the mechanical echo of teleshopping, in the jingling of coins, in the reiteration of lottery numbers and in the din of auctioneers, but also in the voices of the greatest personalities of cinema.
A number of students from the Bachelor of Arts, Performing Arts and Cultural Events and the Master of Arts in Television, Cinema and New Media have collaborated on the project.
The installation "Cash Money Money"(Exhibition Hall, IULM 6, Via Carlo Bo 7, Milan) will be open to the public until December 13, 2019 and can be visited free of charge from Monday to Friday from 9.30 am to 6 pm.