2nd International Conference on Crisis Communication at the Beginning of 21st Century
Stefania Romenti and Grazia Murtarelli of the IULM University were honoured at the 2nd International Conference on Crisis Communication at the Beginning of 21st Century
Stefania Romenti and Grazia Murtarelli received the Best Paper Award for their study "A Theoretical Framework for carryng on dialogue with social media stakeholders during crisis situations", presented at the second International Conference on Crisis Communication. The event took place from 6 to 8 October at the Aarhus School of Business and Social Sciences in Denmark.
The study develops a type of relational strategies that companies can implement on the web and presents data from research on how companies communicate online with their stakeholders in crisis situations.
The research was conducted in collaboration with Chiara Valentini, a researcher in Public Relations and Corporate Communication at Aarhus University.