Geekonomy, the Business of Pop Culture

Lecturer: Dr. Fabrizio Savorani

Target Audience: All students enrolled in Bachelor’s and Master’s degree programs

Maximum Number of Participants: 35

Language of Instruction: English

Registration: Closed

Content:
Fandom, Community & Live Entertainment form an ecosystem that represents the ‘geek’ subculture, fueling the creative entertainment industries. These industries are deeply interconnected and capable of generating billion-dollar phenomena.

We will explore this phenomenon from multiple perspectives, including its transmedia nature, economic dimension, production aspects, content requirements, business dynamics, underlying values, and commercial activities.

Students will be guided in understanding how all these interconnected elements must be skillfully integrated to create successful large-scale events.

Dates:

• Friday, 09/05/2025, 9:00 AM - 12:00 PM
• Friday, 16/05/2025, 9:00 AM - 12:00 PM
• Friday, 23/05/2025, 9:00 AM - 12:00 PM

All lessons will be held in classroom 157.