The training package, while not neglecting the basic management aspects of business activity, is focused on understanding the phenomena and trends of fashion, design and taste also from an aesthetic, design and cultural point of view: to know how to "read fashion" and "understand the quality" of products and sales outlets for those who have to deal with Italian products; on the analysis of the consumer and the evolutionary relationship between lifestyles and the worlds of clothing, living at home and food and wine consumption: strategic management of marketing, communication and relationship tools BtoB and with the consumer: study of the various forms of distribution and communication; on management of the image, brand and philosophy of a company.

The Master is aimed at first level graduates and four-year degree-holders from all Italian universities with a background in the fields of marketing, communication, PR, and economics, but also product and fashion design and languages. It is also open to foreign students interested in studying in more depth the rationale of Made in Italy companies, provided they have an equivalent and legally recognized qualification.