The Master offers a preparation in what is fundamental in the management of products that characterize Made in Italy such as the ability to understand the evolution of fashion and design, changes in the consumer, marketing strategies, communication, company branding and retailing.
Study trips abroad provide an international vision of the fashion business by imparting the skills to exploit domestic products.
At the end of teaching activity, two study awards of €3,000 each are to be granted to students who during the Master course distinguished themselves for educational merit and professional ability.
The master provide students with the opportunity to do a curricular internship (3 or 6 month duration) in order to put into practice the competences and skills acquired during the course.
Relevant brands cooperate on internships, among others:
Aeffe, Armani, Antonio Marras, Agenzia Efficere, APStudio, Attila & Co, Blufin, Calvin Klein, Camera della Moda, Cesare Paciotti, Chanel, Chiara Boni, Church, Coin, Dsquared, Emanuel Ungaro, Ermenegildo Zegna, Elementi Moda, Etro, Various Textiles Federation, Fendi, Ferragamo, G. Ferrè Foundation, Furla, Gilli, Loro Piana, Louis Vuitton, Malo, Margiela, Massimo Bonini, Maurizio Baldassari, Max Mara, Moschino, Outline, Paola Frani, Pignatelli, Pitti Immagine, Pollini, Replay, Sergio Tacchini, Sinerga, Stefanel, Swarovski, Tod's, Trussardi, Valentino, Versace, Visibilia, Yoox
Italy / Abroad
The training package, while not neglecting the basic management aspects of business activity, is focused on understanding the phenomena and trends of fashion, design and taste also from an aesthetic, design and cultural point of view: to know how to "read fashion" and "understand the quality" of products and sales outlets for those who have to deal with Italian products; on the analysis of the consumer and the evolutionary relationship between lifestyles and the worlds of clothing, living at home and food and wine consumption: strategic management of marketing, communication and relationship tools BtoB and with the consumer: study of the various forms of distribution and communication; on management of the image, brand and philosophy of a company.
The Master is aimed at first level graduates and four-year degree-holders from all Italian universities with a background in the fields of marketing, communication, PR, and economics, but also product and fashion design and languages. It is also open to foreign students interested in studying in more depth the rationale of Made in Italy companies, provided they have an equivalent and legally recognized qualification.