Master's & Executive Education

Master's Executive Cinema and series on audiovisual platforms: production, communication and programming

Scientific Director: Prof. Gianni Canova

Head of teaching: Marta Nicole Mauri, Gabriele Acerbo

Master's & Executive Education

Master's ExecutiveCinema and series on audiovisual platforms: production, communication and programming

Scientific Director: Prof. Gianni Canova

Head of teaching: Marta Nicole Mauri, Gabriele Acerbo

The master, in collaboration with Sky, is the only course in Italy providing participants with the know-how to design and produce programs and television formats dedicated to cinema and series, from the daily column to the big live event.

Through the testimonials of experts (university lecturers, managers, journalists, art directors, authors, film critics, producers, directors), case histories, practical workshops and guided tours of Sky's recording studios, it will be possible to acquire the basic techniques and useful tools to:

  • understand the mechanisms of linear and on-demand programming on audiovisual platforms
  • understand the logic that govern the programming of satellite channels specializing in cinema and seriality
  • analyze their communication strategies, including on the web and social media


Thematic areas:

  • Linear and on-demand programming
  • Communication and merchandising
  • Editorial staff
  • TV Author
  • Production
  • Direction and post-production

Practical workshops:

  • creating a cinema format. Build the lineup of a film program
  • conducting and interviewing/conducting tests for an interview
  • budget of a program/event, production plan and organization of a program/event
  • Following the direction of an event / TV program
  • finalization of a TV product
  • editing and directing a trailer/promo

Possible job opportunities include positions at television and broadcaster networks, production houses, communication agencies, public relations agencies and press offices.

Language

Italian / English

Duration of Classes

5 months

Start

October

Formula

Part-time

Headquarter

Milan

Study Visit

Italy

Internship

3/6 optional

milan office

IULM Communication School
Via Carlo Bo, 1 - Milan
[email protected]
Tel: +39 02 891412311
Fax: +39 02 891412371