The master, in collaboration with Sky, is the only course in Italy providing participants with the know-how to design and produce programs and television formats dedicated to cinema and series, from the daily column to the big live event.

Through the testimonials of experts (university lecturers, managers, journalists, art directors, authors, film critics, producers, directors), case histories, practical workshops and guided tours of Sky's recording studios, it will be possible to acquire the basic techniques and useful tools to:

• understand the mechanisms of linear and on-demand programming on audiovisual platforms
• understand the logic that govern the programming of satellite channels specializing in cinema and seriality
• analyze their communication strategies, including on the web and social media