The only master's course in Italy that allows you to specialize internationally at MIAMI AD SCHOOL, one of the most prestigious schools of advertising with offices around the world. The master's course includes a period of training at IULM University where you can learn the basics of copywriting, through testimonials, case histories, exercises and creative writing workshops. Then you'll be ready to enhance your international level experience during a focus week at Miami ad School.
Italian / English
The Master in Copywriting, now in its ninth edition, aims to convey the fundamentals of this craft, offering the best and most refined tools to practice it professionally with awareness, effectiveness, creativity.
During our Master's degree, you can see a lot of advertising of the highest level, analyze it thoroughly trying to understand it, discover the mechanisms on which it is built. But we also work a lot, with exercises and project work that, at the end of the course, will form a portfolio for each of the participants so that everyone can confidently face the great, widespread paradox expressed by the phrase: Wanted apprentice with experience.
Candidates will be selected on the basis of the interview, during which the candidate's motivation and willingness to enter this field of work will be assessed. A good knowledge of English is essential
The Master's course is aimed at graduates and undergraduates in subjects related to advertising and creativity, creative professionals interested in furthering study of the main aspects of their profession, customers, marketing directors and brand managers interested in understanding the mechanisms of creative writing in advertising to be able to better deal with whoever they are dealing with.