The Executive Master in Social Media Marketing & Digital Communication is the first training course on digital marketing developed in Italy that trains professionals able to understand the opportunities that digital and social media offer companies and to know how to combine them with expertise for the development of cross-platform communication and marketing activities for products and services of large companies, SMEs and start-ups.
Participants will have the opportunity to get in touch with companies that are looking for qualified profiles to be included in their staff.
From this edition it evolves and becomes even more current, enriching itself with highly professionalizing practical workshops and becoming usable in 2 ways: BLENDED and ONLINE.
The objective of the Master's course is to meet the challenges that the digital transformation poses increasingly to companies and professionals. The course provides the knowledge and skills necessary to use and manage the opportunities offered by the web and social media in the design, planning and evaluation of communication and digital marketing activities for products and services of public and private companies.
The Master's course is aimed mainly at professionals and graduates interested in acquiring or updating the main skills needed to use digital and social media and to effectively manage innovative communication plans capable of integrating traditional and new media.