Master's & Executive Education

Master's Executive Social Media Marketing & Digital Communication

Scientific Director: Prof. Guido Di Fraia

Master's & Executive Education

Master's ExecutiveSocial Media Marketing & Digital Communication

Scientific Director: Prof. Guido Di Fraia

The Executive Master in Social Media Marketing & Digital Communication is the first training course on digital marketing developed in Italy that trains professionals able to understand the opportunities that digital and social media offer companies and to know how to combine them with expertise for the development of cross-platform communication and marketing activities for products and services of large companies, SMEs and start-ups.

Participants will have the opportunity to get in touch with companies that are looking for qualified profiles to be included in their staff.

From this edition it evolves and becomes even more current, enriching itself with highly professionalizing practical workshops.

The master course is delivered both in BLENDED or ONLINE formula allowing students to choose the option best fitting with their personal and professional life. 

Thematic areas:

  • Fundamentals of marketing and network companies
  • Doing marketing with digital and social media
  • Designing a digital marketing strategy
  • Listening, intelligence and analytics of web and social environments
  • AI Marketing & Marketing Automation
  • Content creation and curation
  • Web & Social Media ADV


Duration of Classes

1 year








3/6 optional

milan office

IULM Communication School
Via Carlo Bo, 1 - Milan
[email protected]
Tel: +39 02 891412311
Fax: +39 02 891412371