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Master's & Executive Education

Master's Executive Persuasion, Decision and Change Management. Behavioural Economics, Behavioural Finance and Neuromarketing,

Scientific Director: Prof. Paolo Moderato

Master's & Executive Education

Master's ExecutivePersuasion, Decision and Change Management. Behavioural Economics, Behavioural Finance and Neuromarketing,

Scientific Director: Prof. Paolo Moderato

The first Master's course in Italy to teach the principles of Behavioural Economics and Neuromarketing and their applications to effectively guide decision-making processes.

Knowledge of Behavioural Economics is transversally integrated with various existing professional figures, enriching them with the ability to interpret and govern the processes of change in work, social and market contexts.

The course aims to form an architect of choices able to design behaviour-based actions to stimulate and effectively govern change.


Language

Italian

Duration

6 months

Start

February

Formula

Blended

Headquarter

Milan